HOW CAN MY STORE ATTRACT MORE CUSTOMERS? HOST A STYLING EVENT!

In the competitive world of fashion retail, attracting and retaining customers is a constant challenge. As a store or fashion house, you may be wondering how to stand out and bring more foot traffic to your store. One highly effective strategy? Host a styling event!

At One Of A Style, our Style and Fashion Events are all about adding a stylish edge to your business activities. We understand that in the fashion industry, creating memorable experiences is just as important as the clothes you sell. Hosting a styling event can do wonders for your brand—drawing in new customers, engaging with your community, and showcasing your products in a dynamic and personalised way.

Pic taken during an event hosted at Theory flagship store in Regent Street, London

Why Host a Styling Event?

Fashion styling events offer a unique opportunity to connect with your customers on a deeper level. Unlike traditional sales tactics, these events provide an interactive and engaging experience that can leave a lasting impression. Here’s how a styling event can benefit your store:

• Attract New Customers: A well-promoted event can draw in shoppers who may not have visited your store before. It’s an excellent way to introduce your brand to a wider audience.

• Enhance Customer Loyalty: By offering personalised styling advice and exclusive experiences, you can build stronger relationships with your existing customers, encouraging repeat visits.

• Increase Sales: Styling events often lead to increased sales, as customers are more likely to purchase items that have been personally recommended by a stylist or that they’ve seen styled in new, exciting ways.

• Showcase Your Expertise: Hosting a styling event positions your store as a fashion authority, setting you apart from competitors and building trust with your clientele.

Tips for Hosting a Successful Styling Event

1. Define Your Event’s Purpose Start by deciding what you want to achieve with your styling event. Are you launching a new collection, celebrating a store anniversary, or simply looking to increase foot traffic? Defining your event’s purpose will guide your planning and help you measure its success.

2. Choose the Right Format There are many ways to host a styling event, from intimate one-on-one consultations to larger group workshops. Some ideas include:

• Style Talks: Invite a professional stylist to give a talk on current trends, how to dress for different body shapes, or how to create a capsule wardrobe.

• Private Style Consultations: Offer your customers the chance to book a personalised session with a stylist, where they can receive tailored advice and try on outfits recommended just for them.

• In-Store Fashion Shows: Showcase your latest collection with a live fashion show, allowing customers to see how your pieces look when styled and worn.

• Colour Analysis Sessions: Educate your customers on how to choose the right colours for their skin tone, which can lead to more informed purchasing decisions.

3. Create a Memorable Experience The success of your event hinges on the experience you provide. Consider the atmosphere—think about lighting, music, and refreshments. Offer perks like exclusive discounts for attendees, complimentary styling services, or even a small gift with purchase. Make the event feel special and attendees will be more likely to remember and return.

But also collaborating with a professional stylist or fashion expert can add credibility to your event and provide valuable insights for your attendees. At One Of A Style, we’ve worked with renowned brands in different industries, from clothing to jewellery, like Pomellato, Fabiana Filippi, Marella, Giovanni Raspini and more, bringing expert-led styling sessions to life. And we’re always happy to create more collaborations opportunities, which could also include hairstyling, beauty and make-up, fashion accessories.

Ready to Host Your Own Event?

At One Of A Style, we’re here to help you create unforgettable fashion events that not only draw customers into your store but also leave them feeling inspired and connected to your brand. Whether you’re interested in a chic in-store event, a dynamic style workshop, or a private style consultation, we can tailor the experience to meet your needs and goals.

Picture taken during an event hosted at Theory flagship store in Regent Street, London

Pic taken during an event hosted at Theory flagship store in Regent Street, London

Our notable collaborations and partnerships with brands like Pinko, Swarovski, Alice+Olivia, and Hobbs London, speak to the level of expertise and professionalism we bring to every event. We’re dedicated to redefining corporate style and elevating your brand through fashion.

Ready to enhance your in-store experience? Contact us today to schedule a style consultation tailored to your store or shopping centre. Let’s work together to create a stylish event that your customers will remember—and that will keep them coming back for more.

PERSONAL SHOPPER TIPS: TOP COLOUR TRENDS FOR AUTUMN

I love the colours of autumn. With the falling of the leaves and changing of the season come deep oranges, burnt reds, dark purples and more. For those within the seasonal colour palette of autumn, this is your time to shine! Let your skin shine with these colours all around us.

For those of us within different seasonal colour palettes, we can still wear these colours, but need to be mindful of the tones to make them suit us.

To celebrate the changing of the seasons, I’ll share with you my top colour trends for autumn and how to try them depending on your season.

If you don’t yet know your colour palette, I share my tips on finding yours here, or book a colour clinic for a personalised and confidence-boosting session in London or online.

How to wear red this autumn

Seen across an array of catwalks, this show-stopping colour is one I am pleased to welcome to the darker days. Shining brightly as the weather often makes us want to stay in over a hot cup of coco and a movie, the colour may have a great effect on our mindsets.

What tones of red to use based on your season

Depending on your season, the tones of red to use will vary. From deep and rich, to bright and light, knowing the perfect shade will make a huge difference.

How to wear red as an autumn

Autumns need to look for deep, rich and warm reds. Think dark brick red, with an almost purple undertone. You can play with red lipstick, shoes, or all out with a red suit. Of course, starting with some accessories, like a pashmina or red ankle boots can be an easy way into the colour.

How to wear red as a winter

Fuchsia and bright icy pinks are more suited to your skin tone, as well as brighter cooler reds. With your contrasting features, you’ll want to look for deep yet bright undertones. A brighter red scarf could work to take you through to winter, while you may want to opt for some red boots for the rainier season (and to add drama to any outfit!).

How to wear red as a spring

With a warmer undertone than winters, springs look best in bright and strong colours. Think of poppy reds as inspiration. A red bag is always a great go-to accessory no matter the weather, while you can dive in head first into the colour of the. Pair with yellow or rose gold accessories, and you’re ready to paint the town red.

How to wear red as a summer

Summers have cooler undertones with soft features, and will suit more pastel or soft red tones. Pairing your red garments with lighter neutrals will help to soften the red that can be a tricker colour for you. Pinks are more suited to your colours, so this may be a more approachable way to implement this colour into your wardrobe. Why not add some edge with a leather shirt over your wide legged jeans and combat boots?

How to wear grey this autumn

For those of my client who love to wear black, they can be disappointed that this colour doesn’t fit within their season. That’s why charcoal or deep grey can be a solution for them. Grey can be a variety of tones, and it can be used as a neutral under your more unique or statement colours.

While for some, you may be jumping at the thought of a grey colour, the ways in which this tone can be used can be full and perfect for professional looks, should you need to. Make sure you pair it with your statement colours such as pinks, teals, or purples, to really shine.

How to wear charcoal as an autumn

Deep and rich charcoal and deep browns are a go-to neutral for you. You can also move into a lighter charcoal as long as it still provides a deep and rich tone for your skin. An elegant and structured jumper are excellent additions to your wardrobe for this time of year.

How to wear charcoal as a winter

Winters suit black unlike any other season, and you will shine with this rich deep colour, like charcoal. Grey needs to be as close to black as you can find, and will match with icy blues, bright pinks or emerald green. A classic grey suit trouser for work, or for a special occasion or black tie event, a strapless floor length dress in deep charcoal could look beautiful on you with a pair of emerald shoes & jewellery. For a more casual look, pair a charcoal pair of wide legged charcoal jeans with sneakers and turtleneck bodysuit.

How to wear charcoal as a spring

Charcoal is a trickier colour for you wear but paired with bright light colours you can play with this autumnal trend. Lighter grey may be a better solution for you, pair a light grey trench with pastel pinks or bright blues to really make a statement.

How to wear charcoal as a summer

A softer charcoal will look perfect on your skin tone, when matched with pastel yellows or pinks. A pair of soft grey sneakers paired with your favourite jeans and pastel coloured top are great for day to day, or why not try a midi skirt paired with heeled boots and a pink body suit for a unique look.

How to wear pink this autumn

You guessed it – the Barbie movie has been taking over and with that comes the fashion. While pink is a fun, bright, and engaging colour, it seems to be a little bit marmite. Some love it, some hate it! If you want to try out pink this autumn and feel your true Barbie-self, now is a great time to play with it.

How to wear pink as an autumn

Deep, luscious pinks are best for you. Paired with deep tones or going fully monochromatic will brighten up the darker season. When you look outside at this time of year, there isn’t much pink to pick and choose from, so you may be better suited to a peachier or more coral-colour. Try out a coral lipstick or a pink with an orange undertone for best results! These peachy, abstract ankle boots are a fun and unique accessory for your wardrobe to try out the colour of the year.  

How to wear pink as a winter

Bright pinks and fuchsias are beautiful on your skin and you can go all out Barbie! This one-shoulder maxi dress will let you party the night away in all your glory. Pair with silver platform heels and jewellery for a sparkly look. If you want to start small, a headband or a crossover body bag can be your stepping stone into the colour. 

How to wear pink as a spring

As with any season, all of us can wear any colour, as long as we select the right tone. For springs, however, jewellery in rose gold looks the best on you, playing into the pinkier hues that work with your clothing too. Bright and light pinks work well for you, too, so you can layer your pinks with your rose gold accessories. This light pink longline jacket is an essential for the season, while this pink and rose gold daisy ring is a fun and cute accessory.

How to wear pink as a summer

Barbie must be a summer as pinks across a variety of tones look great on you. Colours you see in Mother of Pearl or softer pinks are your go-to. A pastel pink blouse, hairband, or shoes are all fabulous options to add to your wardrobe for the season. This satin single breasted blazer feels “Legally Blonde” meets “Barbie” in one. While this frilly, lace-trimmed maxi dress could be layered over warmer garments to keep the spring in your step. This dusky pink, fit and flare dress is a party dress that could suit work and play!

I hope you enjoy welcoming a new season. If you want to play with new colours to brighten your wardrobe, I’d love to help.

PERSONAL SHOPPER ADVICE: WHAT'S NEW THIS SEASON?

With February fast-approaching, this means Fashion Week is coming to London from the 17th – 21st February to showcase the Spring/Summer trends to look forward to.

With the catwalks filled with warm-weather looks, you may be wondering what new items may work in your current wardrobe that you may want to invest in.

While I work around the ethos of a sustainable and capsule-like wardrobe, there are sometimes seasonal pieces that certainly feel right to add to my wardrobe. As long as they work alongside at least 3 of my current outfits, and make me feel great (and will last!) then they are worth purchasing.

Being a considered shopper makes each season more exciting as you take a moment to consider if the pieces you quickly react to will have a long-term effect. This is one thing to bring into your mindset each time you go shopping – give yourself the time to question if you have pieces that work with that garment, or if you love it enough to make some!

With this in your mind, let’s share a few of the new season favourites I have found.

Baggy jeans

I shared a guide to the top jeans to suit your body shape (which you can download here) last year, and baggy jeans are one of the most approachable pieces. They are often comfortable, and work beautifully on a range of body types.

If you are an hourglass or a triangle you will want to make sure you have a waist height that comes in at your natural waist. Tuck in your shirt, blouse or light jumper, and then add a belt to really level up your shape!

For an inverted triangle shape, a pair of wide-legged jeans that fall more on the flared side are a great option for you. Pop on a pair of heels to lengthen your legs and a form-fitting top to finish off the look.

Or try a pair that have a little bit of volume or pockets to the front will make a definition to your hips. And a square neck top, a crossover body bag and a pair of platform sneakers to make this cool-girl look complete.

Oversized Blazers

My favourite piece to have in any woman’s wardrobe – the blazer! This season it is coming in an oversized form, which can be comforting yet sometimes tricky to wear depending on your personal style and body shape.

Blazers can upgrade any look, and add that extra layer of warmth that can be so needed in the spring in London. With an oversized blazer you have more freedom for the layers underneath, and you can also play with the shapes and fits of the clothes you choose.

For example an oversized blazer that is just shorter than your skirt, with tights, boots and a comfy jumper is a great brunch or date night look. While the same blazer can be worn with a detailed blouse, your favourite wide-legged trousers and your heels for a day of meetings.

For a few ways to play with blazers and how to style them, click here.

Going Sheer

Now, bear with me here, but the sheer trend that has been shown across countless catwalks can be a great additional layer to add warmth, intrigue, or style to your outfit. While the catwalk stylings feel less approachable (but if you love it, go for it!) adding a covered layer beneath the sheer garment is a great way to make this trend-setting garment more likely to work in your wardrobe.

If you want to add colour to a look, for example, but you want to keep your neutral tones across your look, then adding a sheer long sleeved top over your vest will perk up the look in a flash.

For the sheer skirts, you can add these over another skirt of a similar length, or add definition to your waist by adding the skirt over a full length dress.

Sheer pieces are also great for adding texture, definition, and flair to your outfit. If you are cautious of going fully sheer, you can find several fashion houses that have added a sheer element to a piece such as the bottom of a midi skirt or in panels to just show a little skin.

So, what do you think of these three spring/summer seasonal trends? Will you be trying a few of them in your wardrobe? If you feel a little overwhelmed by all the changing trends, and don’t know where to invest and where to walk away, I offer a Personal Shopping experience, so you and I can go together to view and select the best items to match your style, needs, and body shape.

PERSONAL STYLIST TIPS: NEW YEAR, NEW WARDROBE?

As we head into a new year, often we may feel refreshed and invigorated to stick to goals we have set ourselves! If one of your resolutions is to feel more stylish, confident, or even work on making new connections, get a new job, or build your business – one way to start can be understanding your wardrobe and style in a better way.

Where to start with a new personal style

The first step to discovering your new style, is to understand what you want to portray through your fashion. A few questions I always ask my styling clients are:

• What are the first few words you’d like people to think of when they see you?

• Who are your style icons or inspirations?

• Do you feel a certain way in particular colours?

When you know these, it can help you start developing a sort of style mood board, which is what I create with my personal styling clients on Pinterest, to help you see a selection of options in one space that will help you with future purchases.

Remove items for your wardrobe that don’t fit within your style

When you know the type of style you want to portray through your clothes, that you feel confident in and showcases the personality you’d like to convey, you can then start to edit your current wardrobe.

Having a wardrobe detox helps with several things when it comes to developing your personal style:

• It will save you time each day – no more wondering what will go with what!

• Your wardrobe will work smoothly together as full outfits that you can mix and match easily.

• You’ll no longer have any clothes that you don’t feel comfortable in – removing items that don’t fit you is one of the most important parts of this process, as well as the ones you don’t love or feel confident in when you put them on.

Once you have a wardrobe of items you already own, that work within your style you can move onto the next step – finding new items that work with your current ones!

How to find clothes that work with your personal style

Now you have a wardrobe that you can maximise outfits from, that makes you feel your best, and you have a curated mood board for your style inspiration, you can begin your shopping journey!

As a personal shopper myself, I am sure you wouldn’t be surprised to hear that I think making a shopping experience fun, enjoyable and functional is the most important part of your shopping experiences! You’ll want to make sure you do a few things before heading to the shops (whether online or in person).

• Note which items you want to purchase to create outfits from your current pieces in your wardrobe.

• What new items do you want to get to create new outfits?

• What is your budget for this particular shop, or perhaps your quarterly shop? Knowing your finances that you are happy to spend each season for particular items will make sure you know what you can invest in and what you need to save for.

• What colours do you want to add to your wardrobe, if any?

• Which accessories would be a great addition to your collection to help develop fuller more diverse outfits? Whether it’s a belt, a bag, shoes, jewellery, or hair pieces, accessories can transform a look and finish an outfit!

When you have a plan, and an understanding of the style and messages you want to convey through your styling choices, your shopping experiences should be more economical and more useful for you. When we reactively buy because of new year’s sales, a sudden need for something quickly, and without thought, it can cause us to buy items that we ultimately don’t wear. Fast fashion, trends, and garments that don’t last cause us to spend our valuable money on pieces that don’t suit our style for the long term. Taking time to consider what you want your style to showcase, why you want to create that style for yourself – perhaps for your work wardrobe, your confidence, journeying into a new age bracket, or merely to feel great – can truly make a huge difference to how you feel.

Clothes and fashion should work for you – not against you. I hope you will walk into the new year with more confidence and joy each day, and if you’d love help to do this using fashion as one of the tools to manage this, please get in touch.

SHOPPING TIPS - TOP INVESTMENT PIECES TO BUY TO RENEW YOUR (LOCKDOWN) LOOKS

Although the lockdown has meant some essential shops will be opening, I wanted to share with you some investment pieces you can add to your wardrobe to help renew your looks for work and play!

Some tips for investing in accessories and clothing

Investing in items such as jewellery can be an incredibly rewarding experience. Not only does it means you have a cherished item in your wardrobe that you’ll love wearing, but you will have a piece that lasts the test of time.

I truly believe in eco-fashion, and with investment clothing pieces and jewellery, you will know that the items you spend slightly more on, will last throughout your life. They quality of the items I recommend below, will be that of pieces that you will cherish and lovingly care for, so when you do invest in them, I highly recommend ensuring you know the care requirements such as cleaning and adjustments if in future you need anything tailored or changed according to your lifestyle or body changes. I do recommend that pieces you adore that you want to fit you excellently can benefit from having a tailor work on them so they fit you perfectly.

Headbands

I have recently shared some tips for online meetings, which included my love of hair accessories to help totally transform your look, especially if you are busily looking after even more tasks each day during lockdown!

Colourful headbands such as these from Etsy designer LollyKiks, are a fabulous and easy option. They instantly add colour to your outfit and cover up that hairstyle that may be in need of the hairdresser! They are very budget friendly, and work for an array of hairstyles as they have the elasticated bottom to help keep it in place.

For a more classical style, Alice bands are another alternative way to transform your look, and are perfect for shorter hairstyles as they do not scrunch up your hair. I love this fabulously colourful and unique Alice band from Orelia, and it is available in an emerald green style with a tiger (!) or a more delicate option of pink with flowers.

If you prefer something without a pattern, I found this beautiful gold headband which has an added “knot” at the top to add definition. It is in a faux leather so is vegan friendly, and really adds a touch of glam to your hairstyle!

How to use colourful scarves to transform a look

Scarves are a fabulous way to add colour, personality, and definition to an outfit and can totally transform something that feels monochromatic. Now, I love the monochromatic style, especially for professional outfits, but when you add a scarf you can then add a touch of personality to the look with something that perfectly fits in your handbag (or even your back pocket!). You can transform a look with the same scarf but styled in countless ways, so have a play with the different options and have some fun!

One option for a scarf is the stunning Dolce and Gabbana silk scarf, which is an investment that you will cherish and will stand the test of time in terms of style. If you are someone who loves floral patterns and it works with your personal brand, it can definitely be an item to invest in for your wardrobe.

A shawl can be another option within your scarf collection, and can transform your outfit, especially this piece by Missoni which has fringes and colour! It is another high quality designer investment piece, but if you are looking for an item that can work to help bring some personality to any outfits, or if you are someone who wants to add colour without feeling committed to an entire outfit, I highly recommend a shawl such as this.

However, if you have a moderate budget for investing in scarves, you can invest in colourful items that work. This silk scarf which has been created using a design by 17th Century Japanese artist, Katsushika Hokusai. For a colourful floral silk scarf option, you could invest in this beautiful yellow number by Powder.

Colourful or detailed at collar tops

Tops can be accessories too, and there is nothing quite like a simple shirt with a touch of flair at the collar. Many brands have made fun collar accessories you can add to your shirts, or you can invest in the stylish top from the beginning and let your personality shine with your collar.

Starting with an investment item by designer Givenchy is this beautiful pussy bow blouse which is a simple black and white with the drama truly being shown by the collar detail. This shirt can be transformed depending on how you tie the bow, or how you style it. Try with jeans for a smart-casual style, or make it super professional with a blazer and work trousers.

For a more budget-friendly option, designer Kith and Kin have created this beautiful blouse which is perfectly simple with a touch of fun at the collar (and the cuffs) with a gorgeous design to let the blouse have some accents, without feeling overwhelming.

For even more fun, why not try out a quirky colourful shirt that will really add some personality and joy to your outfit? I love this Mariana Deri blouse which is a new fun take on a classic polka dot – isn’t it just sheer fun?

Top Investment Pieces for your Wardrobe - Earrings

Earrings can transform a look and can help to add a little sparkle or flair to your outfit in a flash. When you invest in a beautiful pair of earrings, and look after them, they can be a piece that you go back to for years to come.

For a little colour with a professional edge, you can try these beautiful hand-crafted earrings by Jennifer Behr with Swarovski crystals and glass pearls with a drop silhouette. There are also these beautiful colourful drop-earrings by Magpie Rose. This style of earrings work perfectly to transform your busy Mum white tee to a professional look, just wearing these earrings! They can also work beautifully with a classic monochromatic look, such as a black suit, slip dress, or polo neck.  I recommend colourful earrings like these if you want to add a touch of colour to your wardrobe, too.

I recently fell in love with Italian brand, Nali, which have excellent on-trend jewellery at very reasonable prices, like these colourful drop earrings at just 16euro! Such a steal and they are an easy way to try out new trends before finding which ones you truly want to invest in and keep forever. Nali sell online, as well as in stores such as TK Maxx and some independent stores, so you can try them before you buy them too.

For a more abstract or original look, these unique, 14k gold plated drop earrings by Pamela Love are amazing! The colours, shapes, and mismatched style are incredibly popular at the moment, and I think work really well for people who are more unique in their style choices. If you want to show off your personal flair, then earrings that are mismatched can be a great go-to. These are quite long earrings so may suit shirts that are more v-neck, to elongate your neck.

To try out the asymmetrical look, you can find this style on a tighter budget to test out the look, as it can feel strange to wear two different looking earrings if you are used to more traditional styling. this pair by Liars & Lovers are budget friendly and have some fun colours to bring some personality to your outfit.

Investing in necklaces for your wardrobe

My final investment pieces you can add to your wardrobe is necklaces – these are an accessory many of us may already have in our wardrobe and can help to make a simple look be elevated.

Colourful necklaces are a great investment to add to your wardrobe, as with the earrings above, they can go a long way to transform how your outfit looks without having to completely change – speed is of the essence, especially during lockdown! When you invest in a beautiful necklace, you will want to take into account the colours that work best for your skintone and your current wardrobe. From a blue necklace in 18k gold, to a pearl and pastel pink statement – you will want to make sure you find a colourful necklace that works for you. 

For even more of a statement, you can try the statement chain look which requires a more adventurous personal brand. This really is a statement, but one I love the look of when styled correctly. The great thing about these chains is that they not only make a huge statement for your outfit, but can mean the rest of your look can remain minimal – if you want it to, keeping your outfit choices simple, with just the jewellery to add your personal styling. Starting simple, you can try a gold or silver chain, which can be an easy first step into this trend, or for a more budget-friendly alternative Nali, have this stunning large chain necklace in beautiful pink tones at a very reasonable price. There is also this beautiful dual chain necklace by & Other Stories which is a more delicate but still on trend look.

No matter what trends are “hot right now” your investment pieces should be ones that you adore, especially when they have a higher price tag. You should consider the care they require to make sure they last, and that they work with your current wardrobe so you can get pleasure from wearing them.

I am here to help should you want to have assistance with how to create a personal style that you love, that works for you, and can help to keep you feeling confident during and after lockdown. To arrange an online personal styling session, please do get in touch.

LIFE OF A PERSONAL STYLIST: MY INTERVIEW PUBLISHED IN XEL MAGAZINE

XEL Magazine just published my interview and I am very excited to share it here

Stefania Bartolomei and her journey to tailor-made success with One of a Style

At XEL Magazine we are celebrating independent business owners with our very own Independence Week. Issue #3 is all about recognising the success of independent business owners on their journey to entrepreneurial success.

We chatted with Stefania Bartolomei who is the business owner of One of a Style, a company based in London which recognises the customer's needs when tailoring fashion to their own individual style and needs.

How do you plan on taking your company forward? Have you got any exciting plans?

I have many exciting plans, like workshops and events! I prefer to keep the details secret for now, but I can tell you that one of my upcoming project is to write a book, that will be very different from all the styling books written so far!

What inspired the name of your company?

My business name plays with the words “one of a kind” and “style”. I believe that everyone is unique, so their style can be unique as well. I wanted to give a clear message, that I really work for clients and that my consultations are truly based on clients' personality, lifestyle and look, and not on fashion trends or on my own style.

What is your backstory? What inspired you to start your own company?

I have a background in fashion. I studied at University of Fashion in Florence (Italy) to start working straightforward in fashion companies, from textile to apparel. I loved fashion for its creativity, and the infinite combinations that can be created with fabrics, colours and shapes! The fashion world is very complicate, though, and very often you are judge for what you wear, how you look and even what you eat, rather than for your abilities.

So, after a while I started feeling that I wasn't fitting in that world any more, and that I wanted to start working on the customers' side! Besides, I always had a natural attitude to help people with their look and shopping choices, and after some researches I found out that I could make a real profession out of it! So in 2011 I attended a first course in personal fashion styling, at the London college of Fashion, yet it took me 5 years to take the courage to quit my job, move to London and start my own business.

Has it been a long journey to get to where you are today?

Well, not really, if you consider that when I moved to London I didn't know anybody and that, in the meantime, I've also become mom! Running a business is difficult, it requires great determination, original ideas and, of course, knowledge (while many believe with just passion you can go everywhere!), but play the cards well, the results can arrive very soon. This is what happened to me, thankfully!

What advice could you give to aspiring entrepreneurs?

Well, I see many people giving up at the first difficulties, so my greatest advice for them is: If you really have passion for something, do everything you can to make it happen! It is very important to do what we love, and to love what we do in life! But you need to be prepared and ready for a journey that is not going be easy.

How would you say your business is different compared to other’s in the same sector?

I have a strong background in fashion and a great understanding of fabrics and garments, and with my consultations I offer true valuable advice to my clients, that not everyone has the chance to give. Also, I believe that my Italian origin gives me a natural sense of style and good taste. So combinations that are very easy for me to create, for instance, are absolutely surprising for my clients..

What has been the highlight of your business career so far?

Well I have to say I've had many important and rewarding moments, but one that I remember with great fulfilment is when, as new mom, and still breastfeeding, I accepted a request from a client. I was feeling nervous at first, after months of maternity leave and also because I had to take the baby with me (surprised? This is London and that's possible!) but she insisted on working with me and I thought it could have been the opportunity for me to slowly get back to work.

Not only I've been able to manage the sessions, the whole experience went incredibly well and after just a few weeks the client texted me saying that she was feeling much more confident, she was getting many compliments on her look and also finally was dating someone (what she wanted to achieve with my consultation)! The incredible thing is that, while usually I help clients to feel more confident thanks to my advice, that time I felt more confident myself and, even if challenging, it gave me a great push to get back to do what I love!

Where do you plan on taking your business?

I most certainly will get to train aspiring stylists one day, maybe I'll set up an agency in collaborations with other professionals..who knows? But at the moment I am happy to work with clients myself, I still feel like I want to be in first line.

It's looking to be an exciting time for Stefenia and we look forward to seeing what's next on her fashion journey to tailor-made success.

PERSONAL SHOPPER ADVICE: GUIDE TO TIMELESS JEWELLERY - TRENDS THAT WILL NEVER GO OUT OF STYLE

Add to your capsule wardrobe some timeless jewellery staples. Here, Emily Tebbutt, Jewellery Commercial Manager at Ramsdens Jewellery, tells us which classic jewellery pieces we need in our collection.

You may have already started collecting some timeless essentials that you can wear for years to come, but the ideal capsule wardrobe shouldn’t stop at your clothing. Your jewellery can really complete your outfit and choosing classic staple pieces can ensure that you’re staying on-trend for years to come. In this article, I’ll be telling you which timeless jewellery trends you should be investing in, so you’ll never go out of style.

Diamonds and gemstones

Diamonds and gemstones are a continuous trend for jewellery. On Instagram, “#diamond” has seen huge amounts of engagement for years, with over 12,880,000 mentions. From simple diamond studs to gemstone rings, these pieces are perfect for dressing up any outfit, and their universal use is what makes them such a timeless accessory.

Gold and silver

When it comes to choosing the right jewellery to match your outfit, you probably ask yourself the same question each time: gold or silver? These materials are guaranteed on-trend colours and you can either decide to wear a mixture of both (if you are a real jewellery collector) or you could have a colour analysis and finally find out which one works best for you and your complexion.

Simple studs

The go-to for everyday earrings, simple studs aren’t going anywhere any time soon. With so many styles and shapes out there, from diamond studs to plain silver and gold pieces, they really can go with any outfit. Whether you match them to your necklace or wear them alone, these pieces are sure to give your outfit a touch of effortless glamour.

Hoop earrings

Perfect for framing your face, the classic hoop is a must-have for any earring lover. Whether you want to dress up your casual outfit or add a touch of glamour to your evening wear, the hoop earring is the ultimate choice. The best thing about hoops is that they come in different sizes, so you have the freedom to make a statement with big hoops or tone things down with a smaller set.

Charm bracelet

Charm bracelets are perfect for adding a touch of personalisation to your outfit and, because they can be so varied, they’re a classic staple that’s never going to go out of style. These pieces are perfect for passing down from generation to generation, and their timeless design means they’ll always be acceptable to wear. Why not mix and match your charms and metals to create a fresh and modern look? Then, as styles change, just swap your charms around to match.

Pendant necklace

No matter what style you choose, the classic pendant necklace is a timeless addition to your jewellery collection. You can choose from so many different styles, from simple gemstone pendants to traditional lockets and personalized pieces. So, whether you choose to stay subtle and only wear one, or make a statement by mixing more pieces, the pendant necklace will be perfect for every style.

Each of these classic pieces will make the perfect addition to your jewellery capsule collection. Wear them to dress up any outfit effortlessly and mix your styles to create something that’s unique to you. As with any fashion choice, as long as you feel good, you’re going to look good, too!

And if you need help to find the perfect timeless jewellery pieces for you and your style, why not to book a personal shopping session?

PERSONAL SHOPPER ADVICE: HOW TO CREATE YOUR PERFECT WARDROBE

NO MORE WARDROBE MELTDOWNS is the title of the workshop I have handled on the 11th of May, in cooperation with Savio Los PT/Nutritionist and the Italian Fashion brand Liu Jo, at their flagship store in Marylebone, London.

The idea of this workshop came up from observing some of my clients. I have realized that more and more people, especially women, tend to buy lots of clothes and accessories every season, tempted by the millions of brands available in the high streets, by special offers, by the fashion trends of the moment and, sometimes, also by fashion bloggers.  As a result they usually end up with a wardrobe full of clothes and accessories, yet they feel they’ve got nothing to wear.

sounds familiar?! 

Well, Statistics show that the majority of people use a very little percentage of the items they own, and most of those items remain in their closet, sometimes still with the tags on.

I can tell you that most of the time having a minimal wardrobe can help us with our daily outfit choices and can turn out to be more functional than a full wardrobe! And the first step to get a functional wardrobe starts with our shopping choices. We need in fact to understand what to buy, to limit our purchases to what is really working for us: from the best cuts, shapes and combination to the best colours. It might seem difficult at the beginning but I can assure you that once you find your answers you will start shopping in a totally different way, more consciously and selectively and in the end you will find that this will also help you save money.

Another point that made me come up with the idea of this workshop is that most of my clients don’t just want to give a twist to their style, they actually want a dramatic change to their look and their image.  But, as I always say, while I can teach people how to enhance their features, I cannot change them.  So I thought to combine, in one single event, styling tips with fitness tips, thanks to the cooperation of Savio Los, an expert personal trainer and nutritionist.

Why have I chosen this particular store to host the event?! Liu Jo is an Italian fashion brand which is very popular in Italy and I’ve always been a fan. My opinion, as a stylist and a customer is that, apart from being original and different from other high street brands, their products have an incredible value for money, great quality and attention to details and great fit, especially for the denim, that is also their topic product, known above all for their exclusive BOTTOM UP formula. Yes...Bottom up! And it works!:-)

Anyway, fit and quality are, for me, essential elements for a good valuable shopping and a functional wardrobe.

Throughout the event we showed 5 models, each with a specific body shape and different proportions and colours. For every one of them I have created a personalized outfit, picking the best items to highlight their features; I called them one at a time, explained my choices to the audience. Savio could then give specific fitness and workout tips for every body shape we saw.

The first of the models was Benedetta

photo by Julia Andrzejewska

Benedetta is a typical inverted triangle, which means she has quite broad shoulders that are wider than hips; her point of strength, the one to be highlighted, is surely her bottom part (hips + legs) while she needs to be careful not to highlight even more her shoulders. This is why I created this outfit for her : the details are concentrated on the jeans, focusing the eye attention on what is her point of strength, while I chooses plain simple clothes in soft fabrics for the top. Benedetta has also very soft colours and contrasts, that is why I choose soft colours as well for her outfit, trying to respect her natural colouring; this way the colours can highlight and complement her features without prevailing or dragging her down.

Being her quite tall I dared a bottom fold at her jeans (not suggested for petit or for who has fuller or short legs instead); as for the accessories I went for a medium to big size handbag, good for her proportions, and high heels, but she can even decide to go for flat or small heels, as she doesn't really need to elongate the figure.

the second model was Maeva  another inverted triangle but this time with bright crispy colours and high natural contrasts 

photo by Julia Andrzejewska

To create her outfit I followed the same general rules as Benedetta, but I choose totally different colours and combinations, to highlight her features. For her, moreover, I choose a small sized handbag because she is a petit, and I also suggested (at least for her nights out) to wear always medium to high heels. 

To make targeted and right shopping choices, anyway, it is essential to know not only what works for us, but also what does not. For inverted triangles, like Maeva and Benedetta, here some clues of what to avoid: off the shoulders cuts, puffiness and volume on shoulders, stiff fabrics and horizontal stripes on top, specially if combined with plain darker trousers or skirts.

The third model was Crystel, this time a triangle, with deep colours and high contrasts.

photo by Julia Andrzejewska

Triangles have, typically, hips wider then shoulders and, generally, the bottom part of the body is curvy and full while the top is smaller, also shoulders are usually a bit slope. The rules for creating a perfect outfit for a triangle are exactly the opposite of the inverted triangle :-) So what it is working? ..Details and volume on top, puffed and padded shoulders, plain items and soft fabrics instead for the bottom; usually triangles are characterized also by a narrow waist, in that case it is also good to highlight the waist point with cuts and belts. 

What to avoid instead? Sheath and bottom clinging dresses, details on legs and hips, trousers with pleats and darts, stiff fabrics on bottom, patterns (especially bold) on legs and hips. For Crystel, besides, pastels or too bright colours are to avoid.

Then we saw Anna, a full hourglass with soft colours and light contrasts

photo by Julia Andrzejewska

We can say that someone is a hourglass when their shoulders and hips are even and they also have a narrow waist point; and when I talk about a "full hourglass" I mean someone with a quite curvy body. Basically hourglasses can wear any kind of clothes style, but generally speaking they need to pay attention to maintain their natural body balance with their outfits and full hourglasses in particular must take care to complement their natural curves with soft and fluid fabrics. They should also always try to highlight their waist through cuts and belts, being it a real point of strength. This is why I choose this dress for her, that gets all the elements to enhance her features. The outfit was then completed by a powder pink leather jacket (I am holing it in the picture) to create a nice soft contrast with the dress, high heels - good to elongate her legs - and a medium sized bag. 

What to avoid: stiff fabrics, sheath dresses, too much voluminous fabrics/shapes, horizontal stripes, stilettos (as their legs are usually quite full and needs to be elongated). For Anna, moreover, better to avoid bright or too dark colours and strong contrasts.

The 5th and last model was Giada, this time a neat hourglass with deep colours and soft contrasts.

Giada, with everyone's great envy (in the good sense of course), is the luckiest of the models and in general she represents the luckiest of the body shapes: naturally balanced and proportioned and, in her case, also tall! As I said before, anyway, hourglasses must always take care to maintain their natural body balance; so for Giada I tried to focus the attention on the whole figure, by choosing a quite detailed top, enriched by the belt that is highlighting her waistline, in soft deep colours and soft contrasts to complement her natural colouring, contrasted by a white slim fit jeans. For her I choose flat sandals, as she doesn't really need high heels to elongate her legs, and a big sized handbags. 

What to avoid: I suggested Giada to avoid small sized handbags and pastel or bright colours, specially if worn close to her face.

For all of the models and the body shapes they represented, our PT Savio Los gave then his workout tips 

There are, obviously, many other kind of body shapes and features, everyone is different and have their own characteristics; would have been impossible to speak about and show all of them in one single event. But people looked impressed by all the tips they were able to get all at once, and the hour after the demonstration they could practice, with my help for a shopping consultation in real time.

We are willing to do soon another event, seeing the great success of this first edition! 

Now enjoy the photo gallery, with shots also from the backstage :-) and don't miss the video too 

Gallery 

All photos by Julia Andrzejewska

Video

PERSONAL SHOPPER ADVICE: HOW TO CHOOSE YOUR WEDDING SUIT

After last blog post I realize I was addressing my 3 tips to women only, so I decided to release a new one giving this time 3 tips useful to men.  For who doesn't know yet I am, in fact, a personal stylist/shopper who works both with men and women; I've had male clients, indeed,  who were asking my help because their were struggling to find something appropriate (whether it was for budget, or quality, or simply in line with the event coming) , so why not to give them the some hints? 

I also realized that in my last blog post I was referring to Western weddings; always better to specify, as in the Eastern culture most of the habits and traditions (and the colour meanings) can be very different. 

Said that, here are my 3 tips for men, who are attending one or more weddings soon and need to find an appropriate suit, and the accessories of course, for the occasion/s: 

tip #1 is about the style of the wedding, where the location can be a big clue (villa or country house?! Castle or restaurant?!); this is a detail that can make the difference in the choice of the outfit's style!

tip #2 is about the accessories features, so bear in mind that shoes and belt must be always in the same colour, and knot tie/bow tie, handkerchief and cufflinks represent the accent to every men outfit, so it is high recommended to choose them carefully, coloured (not matching with the suit's colour) and, above all tie and handkerchief, must be coordinated. An outstanding outfit is not just done by the dress but by the whole set of elements and embellishment. So one of the key word to get an outstanding outfit (and so presence) is : coordination!

tip #3 is more than everything the answer to a question many clients asked her : can we wear white or black at a wedding? The answer is slightly different from the one I gave to my female public, but again If you wish to know the answer have a look to the video :-) We don't want to spoil you everything, do we?! 

So, enjoy the video, and for every question, or if you need a private consultation or personal shopping session with me, just contact me at stefania@onefoastyle.com.

PERSONAL SHOPPER ADVICE: HOW TO CHOOSE YOUR OUTFIT FOR A WEDDING?

Summer 2017 is approaching and so the Wedding Season (as most of the weddings are celebrated in summer indeed!).

Stefania, image consultant - founder of One of a Style - wants with this video share 3 tips for guests (women) who are attending one or more weddings in the coming season, to help them with their selection of dressed and outfits. 

This idea came after as she dealt with lots of clients in the past who asked her consultation to find dresses and accessories to attend weddings. It is clear that this is not an easy subject and that most people (especially women) get lost, and sometimes crazy, in their seeks of an appropriate outfit for the occasion.

1st tip Stefania gives is about the location and venue, and so the style, of the wedding (villa or country house?! Castle or restaurant?!) that can make the difference in the choice of the dress'style!

2nd tip is about the accessories features! An outstanding outfit is not just done by the dress but by the whole set of elements and embellishment. She suggests to find metallic accessories (gold / silver/ rose gold...) that can be easily matching between them and with all the colours of the spectrum for a dress! A smart choice above all if you have more than one wedding/even in a single season, so that you can change the dress but leave the same accessories (shoes, clutch, jewellery).

3rd tip is more than everything the answer to a question many clients asked her : can we wear white or black at a wedding? If you wish to know the answer have a look to the video :-) We don't want to spoil you everything, do we?! 

LIFE OF A LONDON STYLIST: HAPPY MOTHER'S DAY

For Mother's Day, Stefania is going to do a colour analysis for a mother and her two daughters! What a nice gift they have chosen to celebrate! It is nice to see daughters willing to make their mother feel special.. how did you celebrate your mother's day?

LIFE OF A LONDON STYLIST: MY INTERVIEW BY AN ITALIAN TV CHANNEL

Here a skype interview released by an Italian TV Channel (RTV 38). 

Pity it is in Italian, but I hope someone of you will be able to understand it. It explains a bit of me, my job, how and why I decided to start my business. Enjoy!

PERSONAL SHOPPER ADVICE: SALE TIME..HOW TO MAKE IT A REAL BARGAIN!

Christmas is yet to come but shops all around London have opened the sale season already!

Sales are tempting, aren’t they?! Everyone is waiting for the sales to get the chance to renew their wardrobe with new fashionable pieces; sales are the great opportunity we have, twice a year, to catch great “occasions”! Yet, it is so easy to make the bargain become a bad investment (not to say a waste of money)..

We are tempted by those tags reporting a 30%, a 40%, 50% discount on and even more, and most of the time we buy certain pieces just because of those numbers, thinking “I can’t let them go, that’s a real occasion”!! Yet, most of the time, once at home we realize we have nothing to wear with what we bought on sale, or that they do not fit us that well, and eventually we let them “age” in our wardrobe.

If we would count all the money we spent in one year on wrong purchases on sale, I bet it is quite a big amount! With the same money we could have bought something more valuable, really good for us, something truly useful to complement our existing wardrobe, or we could have simply them.tI am an image consultant and personal shopper and among my services there is the wardrobe edit. My words come for a reason.. through this services to my clients' I’ve seen so many of these situations, new items still with the tag on, never worn, bought ages before, and the answer to the question “why did you buy it?” is quite often the same: “it was an occasion!”... was it?!

Do not misunderstand me, sales can really be a bargain, but we need to understand how to shop wisely and avoid compulsive choices that would make them become only a "trick".

So here are some shopping tips, simple advice that can really help you to save your money, time and energy during the sale time: 

Ask yourself “would I pay for the whole price”?

Despite the discount, asking yourself this question will help you to understand the real value of an item and your real need of it. If the answer to this question will be "no, I wouldn't" , then leave it where it is.. it means you don't really love or need it and that you are tempted by the price and the discount = it would become a trick not a bargain.

Write down a list

It's always good to know what your wardrobe gaps are, but especially during sales time! Having your list with you during your shopping tour will help you doing a first important selection.

Go beyond that list just if you really fall in love with something, even if it is not mentioned in the list (but never forget point 1).

Stick to your style

Despite the fashion trends of the moment, despite the percentage of discount and the sales assistant persuasion, before buying something ask yourself if it really reflects your style and if you are really going to use it and wear it the next season! Sometimes we are tempted by celebrities or fashion bloggers, we want to wear what they wear and sales are just the perfect time to buy something extra to emulate our style icons. Very well, but what suits them won’t necessarily suit you, so always think if what you are trying on is really reflecting your personality and matching your lifestyle, otherwise it will last the time of the journey back home to become eventually another “untouched” piece in your closet.

Stick to your size

If it’s not your size leave it where it is. Be honest with yourself..If it’s smaller don’t think you are going to loose weight just to wear it. If it’s bigger you know you are never going to wear it, cause you won’t like yourself in it, as it is not going to enhance you and I don’t think you would rather put on weight, at least not on purpose, to make it fitting you. Save your money for what fits you perfectly.

Go to your favourite shops first

Rather than going randomly from a shop to another in the High Streets, make a list of your favourite brands/shops and start with them in your shopping tours. What usually work for you or what usually makes you satisfied throughout the year rarely will let you down on sale time either. After that, if you still have time, money and energy, or if you won't feel totally satisfied by your purchases, go have a look to other stores/brands..there can always be room for new favourites to add to your list!

Be on your favourite store's mailing list

The problem with the sales is that shops run out of sizes and stocks very quickly, so being late means having less chances to find items that suit us, for size, shape and colours, with an inevitable sense of frustration. Being on the mailing list of your favourite brands will allow you to be there at the very beginning of the sales time , getting more chances of finding the most suitable pieces for you.

Plan your shopping time wisely

Avoiding weekends and afternoons in general will give you a better assistants in store, better services in general, tidier stores and so more chances to find what you are looking for, in a nicer and quieter atmosphere. Too crowded places can make the shopping experience become stressful and unsatisfying, while we want to enjoy it, don't we!?

Dress comfortably

You are supposed to try on lots of things or, anyway, more than usual, so having comfortable clothes and shoes, easy to put on and take off, will help you to do less efforts and waste less energies. Being fresh will make you take good choices.

Stick to your colours

One of the services I do in a personal styling package is the colour analysis. If you have been my client in the past or you ever had a colour analysis in your life you should know what your best colours are. During sale time be carefull not to be tempted by the price, buying something in colours that you know will drag you down or will overpower your features. Once at home you won’t wear it anymore. Not to mention that, if you followed your palette to build up your wardrobe, something completely different in shades would most likely not match all the rest of your wardrobe with a consequent abandon of purchases on sale. 

Well, these tips should be enough to prevent wrong and compulsive purchases from now on.

I hope you did enjoy my article and, more than everything, that you will find it useful for your next shopping tours.

Merry Christmas to you all

PERSONAL SHOPPER ADVICE: DO NOT WASH!?

I bet this is something that happened to most of you at least once in your lifetime, buying a nice garment and then finding this "funny" symbol on its care label the minute before putting it into the washing machine:

For those of you don't know it yet, let me introduce you the "do not wash" symbol.

I came up with the idea of this article after I had a personal shopping tour with a client. She was in love with a white coat, determined to buy it, and I was even encouraging her because it suited her very much; but right before going to the till to pay for it I asked her to check the care label and, guess what!? the "funny" symbol was there!  

Now...can you imagine a white coat?

Pure, clear, magnetic.... just for one day probably!

It could become greyish in a snap just by touching something or leaning the elbows somewhere; not to mention the chance of getting it stained by eating or drinking something (and if you wear it for your nights out there is a high chance for it to happen).

So, what options did she have? Apparently two : buy it but leave it hanging in the closet, well preserved in its packaging, waiting for a very special occasion, or leave it in the shop. My clients, following my suggestion, choose option 2. A coat is quite an expensive piece of apparel, even in the high street chain shops, so she wisely thought it wasn't worth spending money on it. 

But, honestly, this is not fair; when it happens that we like a garment and it also really suits and enhances us, we should be free to buy it! 

I really wish to say something to all the apparel companies : probably they don't know it but a garment needs to be washed, If not right after we bought it, at least once we've worn it.

The problem is I've worked for several fashion companies in the past, because I used to be product developer and fashion designer before being an image consultant, and I know how it works. I can't and don't want to generalize, but most of the time companies simply prefer to avoid risks - by putting a "do not wash" symbol on a care label they prevent complains related to the washing/care of a garment. This is an easy and convenient option for them, not as convenient for their customer actually.

Let me tell you something : there is no fabric that cannot be washed! And in case it really exists it shouldn't be used to produce clothes (am I wrong?!). Obviously I'm not telling you to wash everything that has that symbol on its care label, I cannot guarantee that your garments can be really washed, there are many factors to be considered (for example if there are beads, delicate embroideries or any kind of embellishment on it) but I can tell you that as long as it's plain and the fabric is silk, viscose, cotton, linen, rayon, polyester, nylon and even wool, you can hand wash it or do a delicate and proper washing machine program; and if it's leather, a coat or a down jacket you can have it dry cleaned at the laundry. 

I've also got several garments that apparently cannot be washed, most of them are high quality brands and quite expensive, and I noticed this detail too late, but I decided to run the risk : I washed them! And you know what? The outcome was unbelievably perfect.

This is another reason why I'm writing these few words : now as in the past, when I was on the brands' side, I hate that customers are cheated! 

Take my words just as a warning but do what you really think is best for your clothes and act according to your ideas.

I just want to give you a warm advice for next time you go shopping for clothes : before buying a garment don't just look at the price tag, also check the care label and if you see the "do not wash" symbol leave it where it is, possibly explaining your reasons to the sales assistants. Your money is valuable, spend it wisely and avoid surprises!

This is, in fact, something I help my clients with during their personal shopping experiences with me. With my background in fashion I know well fabrics and how to treat them.

LIFE OF A LONDON STYLIST : VISITING TRADE SHOWS

There's always something new to know about fashion... new trends, new brands and new connections! Visiting this trade shows, even as image consultant and not a buyer, can be very interesting and gives you new inputs and ideas for your clients, and even new connections, that are always important! 

And I am very happy and proud to see lots of Italian names to thrive among the PURE LONDON's stalls today with their genuine made-in-Italy products.  This is not a good moment, the fashion marked is full of valuable and fierce competitors and it is very difficult to conceive innovative and unconventional ideas with; but I've seen good proposals today, for quality and originality, between lots of cheap and, I daresay, dull products. I really hope that the buyers had noticed the same , choosing their suppliers wisely!