PERSONAL STYLING TIPS: HOW TO PREPARE FOR A BUSINESS OR BRANDING PHOTOSHOOT

I love being a business owner. It gives me the ability to work with people I love working with, do what I adore, and have special time with my family around my business commitments. Something I have discovered over the years of running my own business is the importance of photography.

People buy from people, so having photos of myself is something I have invested in regularly, particularly as I am a sole trader, to help people connect with me and find out more about me in a matter of seconds.

Something that truly worried me at the beginning of my business journey was how to show myself in the right way to my potential contacts, clients, and colleagues. As a personal stylist, I knew I had the edge in terms of knowing the right colours and shapes to feel my best, but it took time to understand the key elements I needed to get these branding photos just right. I discovered some really important tips, and use these with my clients that I now help solely for their business branding photoshoots.

If you are planning your own business photoshoot, but are feeling overwhelmed by the feeling of what to do to get it right, you’re not alone. So, I wanted to share with you a few of the top tips I share with my clients, to help you feel more confident.

Choose the venue carefully

Your photographer may be able to help you with this, as the venue can transform the way your photos look. If they are not from the area that you want to have your photos, then it’s time to do some research! Think about what you want your photos to portray – if you want it to be fun and relaxed this will mean the venue will be completely different to a professional and corporate style of branding images.

If you are having a multi-venue shoot, you will want to make sure the journeys between the venues are easy and well planned so you aren’t going back and forth with your team and your photographer!

There are also some important things to consider when it comes to photographing at venues, such as being permitted to do so without a fee; what the lighting will be like; how many people there will be, if it is a public place; and do you need to pay for a private room? Venues can have a huge array of legal requirements for photographs that will be used for marketing, so before you book your photographer, you’ll want to speak with the venue/s to make sure you are legally permitted to have photos there.

If you are planning to have some photos outside, speak with your photographer to understand the best time of day to do this, and so they can bring the right equipment. This is also important when it comes to your outfit choices as during the heat of the summer you won’t want to be overheating, and on the opposite side of the scale, you won’t want to be incredibly cold if you’re outside in the winter!

This leads me perfectly onto the photographer choice!

The photographer is so important

We all know that we get what we pay for, so one area to always invest in when it comes to your business photos is a great photographer. Not only do they need to be of great quality, but I find, they need to be in alignment with you.

You’ll want to feel comfortable and confident with your photographer, so get to know them before the photoshoot, and do some research before booking them. A few things to ask yourself during your photographer search are:

·       Do you like their style of photography?

·       Do you align with their story?

·       Can they share some examples of similar photoshoots, perhaps within your industry, to help inspire you?

·       What will the journey look like up to and during the photo session?

One great way to know you can find the perfect photographer, is to ask people who have had photos done that you like. Word of mouth is fabulous in this case – because you know they do a great job!

Plan your outfits attentively

I can’t share branding photoshoot preparation tips without talking about the outfits, I am a personal stylist after all! I find it’s really important to prepare in advance to help you know if you need to get any extra items to make the outfits pop, and to make sure your garments feel and look right for what you want to achieve. Here are my tips for planning your branding photoshoot outfits:

1.     Select the clothes you want to wear and put them out on the bed (or on your door).

2.     Create potential combinations to elevate your looks – and create the opportunities for multiple photos that can be used across social media and marketing.

3.     Don’t forget your accessories! Jewellery, scarves, shoes, and bags can transform a look – so add them to your outfits that are hanging up or on the bed and see how they can work together.

4.     Now take a photo of every combination and save them into a folder that you can access quickly, like Pinterest, or a camera roll folder in your phone!

5.     On the day of the shoot, steam/iron your garments to make sure they look their best.

6.     Pack your garments by outfit, to help you quickly change into what you had originally planned for.

These are the steps that I follow for myself and for my clients when helping them organise their outfits for a branding photoshoot, and it really helps save time on the day and be more efficient. If you would like support to make sure your branding photoshoot is a breeze, please get in touch.  

PERSONAL STYLIST TOP TIPS TO ORGANIZE YOUR RETURN-TO-WORK(WEAR)

If you’re anything like me then you will be getting very excited about what the next few months will hold for us. Not only are we now able to once again see one another (within the government guidelines) but also, many of us will be beginning to go back to “normal” working lives. Whether it’s coming out of furlough, seeing clients face to face, or returning to the office after months at home, your wardrobe is going to need to return, potentially, to a more professional style. But how can you reorganise your wardrobe to reflect these changes?

Give yourself time

We have indulged, sat at home, and simply started to get used to the comfort of our working from home wear. This means that your previous professional outfits may feel uncomfortable or different to how they used to. Give yourself enough time to retry on your professional clothes, and permit yourself self-care should they no longer fit. Prevent yourself from holding onto clothes that are too big or too small, and just donate them. Take them out of your mind, and give yourself a little boost knowing that now you can upgrade your wardrobe to reflect your personality a little more with some clothes shopping. If you want to know my tips for making your online shopping experience successful, read my blog here.

Plan ahead

Now you have your clothes sorted in your wardrobe, and you’re ready to get back to your working routine, you’ll want to save yourself valuable time! For some, this return to work means extra early wake ups, and long commutes, so any time saved means more time in the shower, having breakfast, with the family, or just simply saving stress in the morning. Plan your outfit the night (or even the week!) before, so you know exactly what you’re going to pick up and put on.

If you are unsure on what outfits work well, then why not head to Pinterest for some inspiration (or give me a call to discuss a Personal Styling Session!) to help create outfits that you love. You can then plan them in a “flat lay” on the bed, see what accessories and shoes work well, and make some fun out of the whole planning process. Once you’ve curated outfits for the week, you can hang them all together so they are easy to pull out of your newly organised wardrobe in a flash.

You may also want to prepare a bag for your change of shoes if you are someone that does a lot of walking but needs to transform into high heels or less comfortable smart shoes for the office.

Create capsule spaces in your wardrobe

If you are changing up your routine with flexible working, meaning you may be working from home some days and then at the office on others, then you may want to create easy to access capsule areas in your wardrobe so you can easily switch between office workwear, and home workwear, as well as the fun clothing for outside brunches and, soon, date nights! When you know the area to pick and choose from for your outfits for specific days, it will make the experience so much more fun.

Manage your expectations

If you are feeling overwhelmed by what to wear, as it’s been a very long time for all of us living in the sort of “half professional” look, then you deserve to give yourself some time to manage your expectations for what the coming weeks and months will look like for you. Planning your outfits, getting clothes together in advance, and making sure there are no items in your wardrobe that don’t fit or suit you, will be one way to help keep the process smooth and calm. If you work in an office, or have networking events that you attend with close friends or contacts, you could all chat together before the working week to see how you’re getting on, help one another with outfit choices, and make it a more fun experience for you all.

My final piece of advice is to enjoy these changes – remember how fun it can be to dress up, create workwear outfits for a meeting, and feel professionally pulled together, and embrace that fun. If it doesn’t feel fun (or if you have always dreaded getting your clothes together for any occasion) then please get in touch – I can help you feel confident, comfortable, and make every morning an enjoyable one when it comes to clothes.