PERSONAL STYLING TIPS: WIDE-LEG TROUSERS AND HOW TO STYLE THEM

The Rise of Wide-Leg Trousers: How to Embrace the Trend and Style It with Confidence

For years, skinny trousers and jeans have dominated the world of women’s fashion, but recently, wide-leg trousers have taken centre stage as the go-to trend. And I suspect, and sincerely hope, that this trend will be here to stay for quite some time.

However, many of my clients initially found it challenging to adapt to this change. I’ve often been asked, “Are wide-leg trousers truly flattering?” and, of course, “How should I wear wide-leg trousers?” or “What tops and jackets pair well with wide-leg trousers?”

Naturally, when the shape of your trousers changes, everything else needs to change too—from your tops to your shoes. But after a couple of years, it seems that even the most sceptical minds have finally embraced this new silhouette. Why do I say “finally”? Because, truly, wide-leg trousers are incredibly flattering on most body types.

Take it from me, as someone with a pear-shaped figure, I struggled for years to find trousers that fit well and made me feel confident. Now, I happily buy and wear wide-leg trousers with ease, finding them not only comfortable and versatile but also effortlessly stylish.

But how do you style them for different occasions? Let’s explore some outfit ideas to inspire your wardrobe:

1. Tailored Vest

Pair your wide-leg trousers with a tailored vest, either in a matching tone or a contrasting colour. This combination offers a polished, chic look that works perfectly for a day at the office or a smart-casual event.

Stylist Tip: When choosing a tailored vest, pay attention to the cut and fit. A well-fitted vest that nips in at the waist will help balance the volume of the wide-leg trousers, creating a streamlined silhouette. If you're on the shorter side, opt for a cropped vest or one that sits just above the hips to elongate your legs. Don’t be afraid to experiment with different textures—wool, tweed, or even a soft silk can add an extra layer of sophistication to your outfit.

2. Trainers and T-Shirt

For a more relaxed vibe, style your wide-leg trousers with a simple T-shirt and a pair of trainers. This look is perfect for running errands or meeting friends for a casual lunch—comfortable yet stylish.

Stylist Tip: To keep the look modern and balanced, consider a slightly oversized T-shirt that you can tuck in at the front. This tuck is crucial as it helps define your waist amidst the volume of the trousers. When it comes to trainers, choose a pair with a chunky sole to add height and give the outfit a contemporary edge. If you’re feeling bold, try a graphic or slogan tee to inject some personality into your casual ensemble.

Image source: @_Amoafoa_ on Instagram

3. Fitted or Cropped Top and Blazer

If you’re after something a bit more refined, try a fitted or cropped top with a blazer. Whether you opt for trainers or heels, this outfit strikes the perfect balance between casual and elegant, making it ideal for both work and social outings.

Stylist Tip: The key to nailing this look is proportions. A fitted or cropped top draws attention to your waist, making it the focal point, while the blazer adds structure and sophistication. For a polished look, go for a blazer that hits just below the hips or opt for a longer, boyfriend-style blazer for a more relaxed, trendy vibe. Don’t shy away from playing with colours—monochrome looks are always chic, but a pop of colour in either the top or blazer can really make your outfit stand out.

Image source: Stylish Curves

4. Turtleneck Jumper

For a cosy yet chic look, tuck a turtleneck jumper into your wide-leg trousers and add a belt to cinch the waist. This ensemble is perfect for cooler weather and can be paired with either trainers or heels for a versatile finish.

Stylist Tip: When wearing a turtleneck, consider the thickness of the fabric. A thinner, fitted turtleneck works well for layering and won’t add unnecessary bulk. If you opt for a chunkier knit, make sure it’s not too long—tucking in just the front section (known as a “French tuck”) can help avoid a bulky look while still giving you that cosy, relaxed feel. Choosing a belt that complements your trousers not only defines your waist but also adds an extra element of style—opt for one with an interesting buckle or in a contrasting colour to make a statement.

Image source: Lookastic

There are so many different styles of wide-leg trousers available, and the details and fabric play a huge role in how they fit and feel. If you’ve tried a pair in the past and they didn’t work for you, don’t be discouraged—perhaps that particular style wasn’t the right one for you.

So, if you haven’t already, give wide-leg trousers a try. They might just become your new favourite wardrobe staple, offering both comfort and style in equal measure.

PERSONAL STYLIST TIPS: WHAT TO KNOW BEFORE BUYING JEWELLERY

Almost every woman, and many men, have jewellery in their closet. It’s an essential final piece to your look that can transform an outfit from everyday, to red carpet, and everything in between. The thing that many of my clients find difficult is how to know what to invest in when it comes to their jewellery with confidence. This also applies their partners as well, who may be gifting a piece of jewellery!

If you want to build your jewellery collection, or you are looking for a piece to get for your loved one, and want to know exactly what to look for before buying your jewellery, then this guide will share my top tips to help you.

START WITH THE COLOUR OF THE JEWELLERY

 The first, and most important step, is to know which metal and colours to choose. For example, would gold and warmer shades such as brass and copper, or rose gold, suit your skintone best, or is silver and cool shades such as platinum and white gold be better?

While the metal tones that work best for you are part of our colour and style clinic, and will help you have a go-to selection of colours that work best for you, if you haven’t had this experience, and you are unsure, try out different metals and see which ones you like most. After all, it’s about your personal preference!

But also think about the stones, that often come with a piece of jewellery and can add a pop of colour to your looks. Which ones to go for: the cool and bright emerald? The warm topaz? The light and soft pearls?

If you are gifting a piece and you’re unsure on which one to choose, take a look at your partner’s jewellery, or what they regularly wear and make note of the colours they’re drawn to.

WHAT STYLES ARE RECOMMENDED BASED ON YOUR FACE AND BODY SHAPE?

Our jewellery can complement our features, and create a balance as well as enhance them, or go against us, and we want to make sure we make the right decision.

Small details can make a big difference in the way we look and feel.

Here is a quick guide to the best styles for your face shape:

OVAL FACE SHAPE JEWELLERY SELECTIONS:

Oval faces can wear pretty much every style of jewellery, but as they usually have more soft, curvilinear features, if you have an oval face shape I’d recommend going for pieces that complement your natural features while avoiding anything too angular and geometric.

OBLONG FACE SHAPE JEWELLERY STYLES:

As the name suggests, your face has an elongated and quite narrow. The best jewellery styles to complement this face shape need to add volume at the side, to create balance, like short, bold earrings or statement studs, but also short necklaces and chunky chokers.

ROUND FACE JEWELLERY OPTIONS:

Round faces, as opposed to the oblongs, are almost as wide as they are long, with soft and curved features and a rounded jaw. With this in mind, the best pieces to select to complement your face shape would be pieces with length to create a longer looking face shape, such as drop/V-necklaces and longer earrings.

HEART AND TRIANGLE FACE SHAPE JEWELLERY SELECTIONS:

With a heart face shape your forehead is the widest part of the face, with the jaw and chin being narrower and sometimes sharper (especially in the triangles). Teardrop style earrings are excellent for heart face shapes, as they create balance adding volume at the jaw, as well as shorter, round necklaces to bring a sense of fullness around the jawline.

SQUARE AND RECTANGLE FACE SHAPE JEWELLERY OPTIONS:

With a similar width all the way down, a square face has an angular jaw and overall angular features and therefore is complemented by jewellery that adds length, such as longer earrings or cluster studs, as well as long necklaces to draw the eye down. While the rectangle is longer, but with similar features, they don’t have to focus on adding length with their earrings, but rather to soften their angles with softer shapes and styles.

PEAR OR WEDGE FACE SHAPE JEWELLERY STYLES:

Finally, a pear face (sometimes referred to as a wedge face shape) has a wider jawline and slimmer forehead. Minimalist jewellery is recommended here, such as narrow, drop earrings and dangle earrings, to soften the jaw and add length.

Obviously, there are other jewellery pieces over and above earrings and necklaces, such as rings and bracelets, as well as watches and pendants.

When it comes to rings, if you have slimmer fingers, you want to complement them with smaller designs, while larger fingers can enjoy larger more statement-style rings.

The same goes for watches and bracelets. If you have slender wrists, don’t overwhelm them with bracelets that are overbearing to your wrists, while if you have broader wrists, you can opt for watches with bigger faces, as well as bracelets with larger stones or styles.

CONSIDER YOUR PERSONALITY

As with every style-related decision, our personality plays a big role in our choices: from romantic to dramatic, from bold and chunky to minimalist, our jewellery choices are an extension of our personality and, being the final touch of our looks, the styles we choose are very important.

If you are gifting a piece of jewellery and are unsure where to start in terms of the styles, take a look at the outfits your partner wears – are they more minimal, or bold? Do they love patterns and colour, or do they prefer a more monochromatic look? This can inspire you for the jewellery that will work in their wardrobe perfectly.

PERSONAL STYLING TIPS: ELEVATING PERSONAL BRANDING THROUGH PERSONAL STYLING

I recently had the incredible opportunity to work with my lovely client Tracy McIvor, founder and lead stager at Staged2Sell, delving into the world of personalized styling to curate the perfect outfits for her upcoming photoshoot. Our journey encompassed a tailored Colour & Style Clinic and a Curated Online Shopping experience, resulting in outfits that not only embodied Tracy's individuality but also elevated her professional image.

Photo Credit: Riccardo Sai

The Power of Personalised Styling:

In the realm of personal branding, the significance of aesthetics cannot be overstated. Tracy's experience with our personalized styling package showcased the transformative power of a well-thought-out look. It goes beyond mere fashion; it becomes a narrative that authentically tells her story.

Photo Credit: Riccardo Sai

Crafting Individuality:

The Colour & Style Clinic was the first step in understanding Tracy's unique preferences, personality, and lifestyle. Through one-on-one consultation and discussion, we unearthed elements that resonated with her, allowing us to create outfits that felt like an extension of her identity, as well as enhancing her physical features, resulting in a big and total empowerment!

Curated Online Shopping Experience:

Armed with insights from the Colour & Style Clinic, we embarked on a Curated Online Shopping journey. Carefully selecting pieces that aligned with Tracy's vision, we aimed not just for fashionable ensembles but for garments that would serve as confidence boosters, enhancing her professional presence.

The Impact on Confidence and Brand Presence:

The true measure of success in personal branding lies in the impact it has on an individual's confidence and overall brand presence. Witnessing Tracy radiate confidence during her photoshoot, adorned in outfits that resonated with her authenticity, was truly rewarding. It highlighted that personal branding is a holistic approach, blending aesthetics with self-assurance.

Photo Credit: Riccardo Sai

Authentic Storytelling:

Personal branding, as Tracy's experience exemplified, transcends the superficial. It's about authentic storytelling through clothing—a visual representation of one's journey, values, and aspirations. Our collaborative process aimed to align Tracy's external image with her internal narrative, creating a harmonious synergy that reflected in every captured moment.

Photo Credit: Riccardo Sai

Conclusion:

The journey with Tracy McIvor exemplified the profound impact of personalized styling on personal branding. It reinforced the idea that style is not just about clothing; it's a medium for expressing one's authentic self. As we navigate the ever-evolving landscape of personal branding, let Tracy's story inspire us to embrace the transformative power of thoughtfully curated looks in crafting our own narratives.

And these beautiful photos speak for themselves!

Are you ready to uplevel your personal branding through your personal style?

Photo Credit: Riccardo Sai

PERSONAL STYLIST TIPS: 7 WAYS TO STYLE CROPPED JEANS.

Jeans – they’re an essential part of most of our wardrobes, but when it comes to the styles we can wear, they are countless. Cropped jeans are one of the styles of jeans that is a more recent trend after years of skinny shapes dominating the fashion world, but can be tricky to style.

The first thing to think about when it comes to getting your cropped jeans is how can you style them with confidence? Here are my personal styling tips to help you discover new ways to play with your cropped jeans and perhaps add them to your wardrobe!

Cropped jeans with ankle boots

When you think of cropped jeans, you may not initially think that wearing ankle boots are a great option, but they can be super stylish together! Adding your little ankle boots, particularly when it’s a colder day, can be one way to continue to style your cropped jeans, while remaining a little warmer. I recommend wearing cropped jeans with higher boots that can hide under the jeans leg, but if you prefer to show a little space between your jeans and your boots, and your cropped jeans are the same length as your boots, then roll them up a little to show off that little bit of skin and create a break line.

A black pair of cropped jeans with black zip up boots, that have a little detail can be a great “rock chick” look to try out. However, if you’re more “romantic” in your styling, find a boot that has a thinner heel or have a quirky pattern to them to bring a little elegance or flair to your look.

Cropped jeans with a long overcoat or jacket

Layering is one of those styling additions that can transform a look, particularly for winter wear. Find a jacket or a shirt that comes to the length of your jeans and style them together to bring a complete look together. When you are looking at attending a smart/casual event this can be a great look to try as it can elevate the jeans you are wearing to a more smart-appropriate style, while remaining comfortable.

For the layering items, you can find blouses that are meant to remain open all the way or just at the top, and you can go for a fully fashion-forward look by half tucking your blouse at the front to bring an a-symmetry to the outfit. This can also be where you add your colours to the outfit, particularly if you have blue or black jeans that remain more neutral – add the colours and patterns to your outfit with a bright blouse or jacket and you’ve brought drama to your outfit!

Cropped jeans with a blazer

Now, if you know me, you know that a blazer is an essential piece I recommend to any client that wants to have an easy to add item to an outfit that brings a formal/business-appropriate addition to any item – and the same goes for your cropped jeans! Where your blazer may be more form fitting, this is where you can find a “mom” style cropped jean to your outfit or a looser fit to the bottom, that is then bringing the eye to your waist with your buttoned up or belted blazer.

For more ways to style your blazer, I have created a blog that shares a few ideas!

Cropped jeans with stilettos

With this outfit choice, you’re really going to town with the casual jeans paired with your formal or even sexy stilettos! I love bringing a heel to my jeans, so with a stiletto, go all out and make them work for you. You can have your looser fitting cropped jeans paired with your stilettos to create a sexy date-night look in a flash – with just a change of shoes! These are one of the best accessories that you can bring with you in a bag if you’re going to meetings and then seeing friends or your partner in the evening. But, with the right stilettos, you can also make these jeans work for business meetings. Find a nude or black pair of stilettos and pair them with your cropped jeans for a more work-appropriate look, that works if you are more comfortable with a smart/casual business attire.

Cropped jeans with platform trainers

Platform trainers are an excellent shoe to add to your collection – they remain comfortable, yet chic and stylish, while adding a little height. A classic white platform sneaker is a great option to add to your cropped jeans, as you can look slick and feel confident running between meetings – while remaining stylish and professional. If you want to add a little more personality, you can find platform sneakers in a range of styles, so go all out, try adding a little splash of colour to a neutral look with pink or bright blue platform trainers, while you could invest in a pair of designer platform trainers to really upgrade your look if your jeans are more budget friendly.

Cropped jeans with a shirt

You really can’t go wrong with a crisp shirt and any style of bottoms, and with your looser cropped jeans this can be another way to ensure a more smart/casual look that may work well for a more relaxed business person. A looser shirt can be a good option if you have a larger bust, as you’ll be able to tuck in your shirt into your cropped jeans to bring you in at the waist – adding a little definition with a belt can be another way to continue to bring your waist in.

Finding a cotton shirt that works for you is one investment piece I highly recommend bringing into your wardrobe, as it can go really well with many bottoms.

Cropped jeans with combat boots

Finally, one of the most rock-chick ready looks to wear with your cropped jeans is with combat boots which are another huge trend at the moment – best if you can invest in a leather or vegan leather option. With combat boots you could play with different options, from the classic punk-look of Doc Martens, to a more modern and romantic style with stiletto fronted combat boots! If you are conscious of your leg length, then matching your jeans colour to your boots is a good way to help your legs look elongated, or buy a pair of platform or heeled combat boots to add a touch of height.

While this can remain the most casual of looks, it can work well if your business style is more rocker or design-led, depending on the combat boots you try (for inspiration on how to style your combat boots in a variety of different ways, go here).

If you are planning on trying some cropped jeans, I hope some of these styling ideas have inspired you to bring new looks together! If you are unsure on how to style outfits, or want to have a professional helping hand when you go shopping, please get in touch.

PERSONAL STYLIST TIPS – HOW TO LOOK AND FEEL “WOW” IN WINTER, WITH HANDMADE SEASONAL COLOUR HATS

I was delighted to have been taken part into a very special project of the women in business community WoW – Women on Women in collaboration with Italian hat designer, Vitrizia: the WoW hat Capsule, which was conceived as Urban artwear. The beauty of this collection was to showcase that fashion can be art, and specifically in this collection that the hat can be an artistic object to be showcased on the street as an artistic expression for the everyday woman.

The aim of these creations is to be WoW on every woman and Marianna, the CEO of WoW – Women  on Women, together with the designer, realised that working on the colour element was essential to achieve that result and in order to enhance each woman’s beauty.

Being part of the WoW community, and colour analysis expert, Marianna asked for my support in identifying the different seasonal colours for the capsule, to complement women belonging to each of the colour seasons. Each of the four handmade designs can be realised in colour combinations from the 4-seasons colour palettes (spring, summer, autumn, and winter) and has special features to truly help the wearer feel confident and empowered.

Woollen hats are worn during the colder months so this is fantastic time to enhance the beauty of each woman, from day to night, with the headpiece accessory. And getting it right with the right shape and colours is so important to feel unique and confident.

The Diva Headdress

This is a truly standout piece which can work beautifully with a similarly Avant Garde outfit – think oversized coats or more masculine cuts. The piece will definitely help you to stand out among the grey backgrounds of this season, so consider finding the style in your colours and truly go with it!

While it will keep you warm with its open balaclava style, you will also take the stage with its unique styling. Let the hand sewn jewels add a touch of femininity to your masculine outfit, and pop on a pair of heels with wide leg trousers to continue the masculine/feminine look.

The Diva hat in a winter colour combination

The Mimosa Cake Hat

A classic style with a unique edge, this almost beanie-like style gets a dramatic touch of artistic flair with the double topper. I love that this brings a truly unique addition to a classic look, so while it feels the most simplistic of the designs for this capsule collection, you know you will be showcasing your individuality & supporting hand-crafted creations.

I recommend wearing the Mimosa to complement a monochromatic look, as it already is reflected in the hat. You can either add the layered pop of colour to the remainder of your outfit, or let that part shine and complete your look with an outfit all in the colour of the main hat. Monochromatic looks are excellent for keeping a professionals and easy to put together look, and when you know your colours, these should be easily accessible in your wardrobe. Put on a classic-cut coat such as a trench coat or blazer to complete the winter-ready styling.

The Mimosa hat in a Spring colour combination

The Big Kiss

I love this piece so much I had to get it for myself – it’s incredibly unique and you can even add ostrich feathers to make this hat almost like a bejewelled head piece or fascinator. Inspired by early twentieth-century designs, this hat has a rosette to the side of the garment with hand-sewn crystals, you won’t need any jewellery with this to stand out!

The Big Kiss in a summer colour combination

With this hat, I like to wear it with a structured coat for formal meetings, or with a leather or denim jacket to relax the look. Then pop on my favourite cropped jumper, a pair of black or dark jeans and high heeled boots – mixing together the elegant styling of the hat with a more informal outfit.

The Ruler

A fun, quirky, and unique design, this hat brings together a scarf and a hat together in one! I absolutely love the additional textures in the neck piece that transform this hat, that truly is a piece of art for the modern woman to wear. It uses inspiration from the eighteenth century, framing the head and the neckline, you’ll truly feel like Queen Elizabeth I with a contemporary colour twist.

The Ruler in an Autumn colour combination

I love to play with the inspiration of this outfit and truly go full-romantic styling. Think long floaty dresses, that encompass the feeling of a royal queen. If that’s a little too feminine, then consider the fabrics that feel royal such as satins, velvets, and suede! It would work beautifully with a velvet suit, or perhaps a square-necked long sleeve jumper, long overcoat and midi skirt that continues to be a go-to piece for this season.

As an Italian personal stylist in London, I love supporting fellow Italian designers create pieces that help women stand out from the crowd, and continue to support independent, hand crafted creations that are sustainable. It was a real pleasure to be a part of this project, and you can get your own pieces from this collection by going here and if you want to learn all about the colours that work for you so you can confidently curate a wardrobe you love, please get in touch to book your colour consultation.

PERSONAL STYLING TIPS: HOW TO CREATE SMART CASUAL OUTFITS

Many of my clients ask me to help create a more smart-casual look for work, particularly now they are heading back to the office after a long time in more comfortable, casual looks. The usual office look of years past may have been a more formal outfit, but it appears that comfort has been a part of the new office wear. Companies are more open to a smart casual office look, which can encourage more comfort while at their desk, particularly in comparison to the usual formal professions such as lawyers, finance, and banking.

But what does “smart casual” actually mean? Whether it’s attending a meeting, an event, or going out to a special venue that has a dress code, it can be daunting to know what they really mean by this dress code. Then comes the styling of an outfit – are you going to feel too dressed up, or too casual?

In this article, I’ll share a few tips to help you create the perfect smart casual outfit to feel your best!

Fabric makes a difference!

You’ll often find that certain fabrics can feel more or less formal, so finding the perfect smart casual look can be made to work when you find the right fabric for your needs. Think about the beauty of silk – it can feel a little sexy when in a full dress, but when you find a perfect silk blouse, this can upgrade your casual jeans to a smart casual outfit. The same goes for your jeans – investing in a fabulous fitting denim jean will make a huge difference to your smart casual look. I highly recommend looking for jeans that are environmentally friendly, such as the Levis waterless high rise jeans in a deep colour.

Finally, where fabrics can make a big difference is on your feet. Did you know, an outfit really can be transformed when you add the right shoes? Velvet, leather, suede are all fabrics for shoes that can change how your shoes play with your look.

It’s all about the pairings

Some of my favourite looks when in the office for smart casual attire are mixing smart trousers with a casual top and blazer – particularly in the creative world. You can dress up the look with a more structured blazer, or bring a bit of colour into the outfit with a colourful jacket. This can ensure you feel more dressed up, while keeping the outfit comfortable through your t-shirt. I recommend finding a good fitting t-shirt so as not to look too informal, and mixing with tailored wide leg smart trousers, and heels or well-looked after platform trainers. If you prefer skirts, you can swap the trousers for a pleated midi-skirt in a mid-rise, or even a more flowy dress over the more formal go-to pencil dress, and pair it either with a denim or leather jacket, or even a cardigan, to style it down a little, and pair it with trainers instead of heels for an even more casual and comfy look.

Colour combinations for smart casual looks

When curating a smart casual look is considering the colour combinations that work well. Of course, the perfect work look is often black, white, or nude, but when you bring a pop of colour it can feel more approachable and less formal. Pops of yellow, pink, green, or red can be good go-to combinations that work well for work attire.

I recommend adding these colours through the use of accessories so they don’t feel overwhelming in your outfit. Shoes are a perfect way to add colour, but you can invest in a beautiful colourful necklace, fun colourful earrings, handbag, a belt, or if you’re feeling confident, with your blazer! The rest of your look can be monochromatic which will help to keep the look feeling more smart.

You can also be more muted with the tones, such as muted yellows that can be more accessible in the workplace over more neon or bright tones – so play with your outfits and see which ones you feel more confident in.

Your make-up can make a difference

Make-up can completely transform an outfit – think of the beautiful red lip that is a classic for date nights, while more muted tones are more work-appropriate. If you’re reaching for the lipstick, find a less bright tone of red if you love your red lip, to help create a smart casual look that is both work and event appropriate. If you feel a red lip is too much for the location, then a nude lip looks great with a minimal look. The natural look is one that I highly recommend for smart casual outfits as it works across requirements, and can feel well put together without overdone.

Your journey back into the office, to events, or out at special locations shouldn’t be stressful, so when you are building your look consider the well known quote – you can never be too overdressed! It is often better to be more on the smart side over the casual side, so if you feel a little too casual, try to add one of these tips to the look, and it can help you feel more confident.

If you’d like some help curating a wardrobe for getting back to the office, please get in touch – I offer personal shopping and personal style consultations to suit your needs.

PERSONAL STYLING TIPS: HOW TO PREPARE FOR A BUSINESS OR BRANDING PHOTOSHOOT

I love being a business owner. It gives me the ability to work with people I love working with, do what I adore, and have special time with my family around my business commitments. Something I have discovered over the years of running my own business is the importance of photography.

People buy from people, so having photos of myself is something I have invested in regularly, particularly as I am a sole trader, to help people connect with me and find out more about me in a matter of seconds.

Something that truly worried me at the beginning of my business journey was how to show myself in the right way to my potential contacts, clients, and colleagues. As a personal stylist, I knew I had the edge in terms of knowing the right colours and shapes to feel my best, but it took time to understand the key elements I needed to get these branding photos just right. I discovered some really important tips, and use these with my clients that I now help solely for their business branding photoshoots.

If you are planning your own business photoshoot, but are feeling overwhelmed by the feeling of what to do to get it right, you’re not alone. So, I wanted to share with you a few of the top tips I share with my clients, to help you feel more confident.

Choose the venue carefully

Your photographer may be able to help you with this, as the venue can transform the way your photos look. If they are not from the area that you want to have your photos, then it’s time to do some research! Think about what you want your photos to portray – if you want it to be fun and relaxed this will mean the venue will be completely different to a professional and corporate style of branding images.

If you are having a multi-venue shoot, you will want to make sure the journeys between the venues are easy and well planned so you aren’t going back and forth with your team and your photographer!

There are also some important things to consider when it comes to photographing at venues, such as being permitted to do so without a fee; what the lighting will be like; how many people there will be, if it is a public place; and do you need to pay for a private room? Venues can have a huge array of legal requirements for photographs that will be used for marketing, so before you book your photographer, you’ll want to speak with the venue/s to make sure you are legally permitted to have photos there.

If you are planning to have some photos outside, speak with your photographer to understand the best time of day to do this, and so they can bring the right equipment. This is also important when it comes to your outfit choices as during the heat of the summer you won’t want to be overheating, and on the opposite side of the scale, you won’t want to be incredibly cold if you’re outside in the winter!

This leads me perfectly onto the photographer choice!

The photographer is so important

We all know that we get what we pay for, so one area to always invest in when it comes to your business photos is a great photographer. Not only do they need to be of great quality, but I find, they need to be in alignment with you.

You’ll want to feel comfortable and confident with your photographer, so get to know them before the photoshoot, and do some research before booking them. A few things to ask yourself during your photographer search are:

·       Do you like their style of photography?

·       Do you align with their story?

·       Can they share some examples of similar photoshoots, perhaps within your industry, to help inspire you?

·       What will the journey look like up to and during the photo session?

One great way to know you can find the perfect photographer, is to ask people who have had photos done that you like. Word of mouth is fabulous in this case – because you know they do a great job!

Plan your outfits attentively

I can’t share branding photoshoot preparation tips without talking about the outfits, I am a personal stylist after all! I find it’s really important to prepare in advance to help you know if you need to get any extra items to make the outfits pop, and to make sure your garments feel and look right for what you want to achieve. Here are my tips for planning your branding photoshoot outfits:

1.     Select the clothes you want to wear and put them out on the bed (or on your door).

2.     Create potential combinations to elevate your looks – and create the opportunities for multiple photos that can be used across social media and marketing.

3.     Don’t forget your accessories! Jewellery, scarves, shoes, and bags can transform a look – so add them to your outfits that are hanging up or on the bed and see how they can work together.

4.     Now take a photo of every combination and save them into a folder that you can access quickly, like Pinterest, or a camera roll folder in your phone!

5.     On the day of the shoot, steam/iron your garments to make sure they look their best.

6.     Pack your garments by outfit, to help you quickly change into what you had originally planned for.

These are the steps that I follow for myself and for my clients when helping them organise their outfits for a branding photoshoot, and it really helps save time on the day and be more efficient. If you would like support to make sure your branding photoshoot is a breeze, please get in touch.  

PERSONAL STYLIST TIPS: 10 WAYS TO WEAR A BLAZER

After the announcement by Boris, you may be getting incredibly excited about the future of potentially going outside with friends, or heading into the office. Even if you aren’t planning on going out, but need some ideas to freshen up your Zoom meeting looks, I wanted to share with you a few ways to style up one of my favourite crossover pieces – the blazer!

Why I love the blazer

Let me first share with you why I love wearing a blazer, and recommend at least 1 or 2 in my clients wardrobes.

They can upgrade a look without having to feel stuffy or overdressed; they come in a fantastic range of shapes, colours, styles & patterns; and they can add a dash of style to a casual look or personality to a traditional office outfit.

So, let’s see some ways you can wear your blazer…

Traditional Blazer Styling – with your suit

This is where the blazer was born – to be put over your suit. Whether it’s your tailored suit trousers and a shirt, or a pencil skirt, your blazer works perfectly over a suit and is the optimum meetings/professional outfit.

Over a dress

For those of you who love to wear your dresses to meetings or on Zoom calls (or like me, are dressing up once a week during this lockdown with a lovely dress!) you can always add a fabulous blazer to finish off the look and keep yourself a little warmer in the cooler months. Try to add a pop of colour or statement patterns if your dress is a neutral or simple style.

Draped over the shoulder

Ahh, the gorgeous and ever-sophisticated “over the shoulder” look and one that can work fantastically to add a touch of warmth without the restriction of arms. Pair with a hand held clutch, your favourite pencil dress, or suit, and you are heading for French-girl chique. For a more relaxed way to wear this, I recommend platform sneakers, a pair of your favourite wide-legged trousers, and a casual tee tucked in.

Over your favourite t-shirt

That brings me perfectly onto one of my favourite ways to wear the blazer – over your favourite casual t-shirt. Instantly you will upgrade your outfit to a  more professional one, and can work really well for brunch, or networking social events where you can be a little more smart/casual with your look. I recommend a graphic t-shirt to add a touch of style, but you could also have a plain white tee and have your blazer do all the talking.

With jeans

Time to get a little more casual with your outfit, and this can work really well for seeing friends or going for drinks (when we are able to do so!). Pop your blazer with a shirt or simple top, and then pop on your pair of jeans to help make the outfit a little less formal. You could wear this with heels or trainers, depending on the type of event you are heading to.

Make it sexy…

If you are planning to go on a “date night” indoors, or even to a restaurant when they are open, you can go really sexy with your double or single-buttoned blazer, and wear a beautiful piece of lingerie and nothing else. This isn’t for the faint-hearted so if this feels a little too much, try starting with a deep v-neck top underneath and see how you feel. Pair with a statement necklace or earrings to really finish off the date-night look.

Clashing prints

If you have a few suits, with blazers and trousers or skirts, and they have clashing prints, this modern and quirky look can be a fun way to add a little personality to your outfit. Pop on your blazer that is in one pattern, and clash it with the trousers or skirt. This can be a difficult look to try out, but once you find the pairing you love, you’ll definitely stand out from the crowd.

Keep it monochromatic

If clashing prints feels a little too much, then you can keep your fresh look to a monochromatic style – which means in the same colour or similar colour shades. This is a simple and easy to throw together look, especially if you know your colours that are already in your wardrobe.

Wear your blazer over a slip dress or maxi-cami dress

With the warmer weather coming, you will probably be getting out your spring/summer wardrobe – with that, comes your slip dress or maxi cami dresses which continue to be in-fashion. This can be a great way to feel a little more comfortable in this body-skimming style of dress, as well as add a touch of warmth. Pair with colourful stilettos, and you’re ready to go out for a party or a gorgeous date.

Layer over your comfortable trousers

While we have all been living in our comfy tracksuit bottoms or loungewear, this is actually a style that can work (with the right bottoms, of course!). Pop your sophisticated blazer over your comfortable lounge items for a way to Segway into the more professional styling of being back outside.

To make sure you feel more professional (if you need to) pop on a pair of heels which can elevate the look.

So, will you be trying out some of these blazer outfits? If you’d like to know the ways to make your wardrobe work for you, rather than against you, I’d love to chat. Arrange a free call, and we can see how I can help.

PERSONAL STYLIST TIPS: HOW TO WEAR COMFY CLOTHES AND STAY STYLISH!

Style is changing, we have seen during the last year that fashion and style has evolved into a comfortable, practical form while we stay home and stay safe. However, for many of us, the “comfy” look can feel frumpy, and unstylish, so in this blog I wanted to share with you a few ways to make your comfy clothes feel & look great!

Go for colour!

Often the first thing I recommend to any of my personal styling clients is the importance of colour, and there is never a more important time to consider colour than when you are looking at your comfy wardrobe. While remaining comfortable, you want to feel put together, and a splash of colour really can help to bring through your personal style. Whether it’s a bright hoodie, or a colourful headband, bring some colour to your comfy wardrobe to feel more stylish.

Bring in texture

Something I find important about comfortable clothing is the textures. From textured velvets to wool, the textures you can find in your clothing will not only add an extra layer of comfort, but also work really well in adding a little style to your look. Velvet, for example, can look fantastic when on a video thanks to the different ways it picks up the light. Find some great textures & fabrics to add to your wardrobe and upgrade your comfy style.

 Add a blazer!

If you want to upgrade your athleisure look in a flash, add a blazer! The added layer works beautifully over many different casual looks – from over a hoodie and jeans, to upgrading your workout top if you need to jump on a video call. I recommend having a few different styles of blazer in your wardrobe, a formal muted blazer, a fun piece that showcases your personality, and a thicker (perhaps wool) blazer for colder days.

Indulge in high quality comfortwear

While you may feel that the classic active wear you want to wear to work out in can be a budget piece, I highly recommend investing in some key comfy pieces that will last a lifetime. When you invest in a high-quality piece, you instantly feel more put together. This isn’t to say you have to spend thousands on a designer item, but looking for something that isn’t fast-fashion priced will mean your piece will last longer, and feel a better quality too. Knitwear is one category I recommend investing in and you can find some stunning items from the high street that are built to last and look unique. I also recommend getting a few “casual” pieces that can also transform into work-ready items like a matching set.

Embrace comfort

My final tip is to embrace that many of us are having to deal with a huge amount right now, from looking after the kids, living through a rollercoaster of changes, and our lives genuinely changing almost every day, you should give yourself the permission to embrace the comforts in your every day life. Whether that’s giving yourself time to yourself, or living in your favourite snuggly jumper and yoga pants, giving yourself the permission to be comfortable is just one way to help build your wellbeing during these trying times.

If you would like some advice to upgrade your comfort wear, or want some advice on how to create a wardrobe that is stress-free, I’d love to chat.

PERSONAL SHOPPING TIPS: HOW COVID-19 HAS CHANGED FASHION TRENDS

2020 has been a strange year for all of us, and as a personal shopper and stylist I have seen many changes within the world of fashion. From access to sustainability, and even the trends that reflect the mood of the world right now, we are seeing huge changes in the industry. Within this article, I wanted to share some of my findings as well as the winter trends that we have seen previously, versus the trends we are seeing right now.

2019 Winter Fashion Trends:

In 2019, fashion during the winter was all about sparkles, dresses, and formal wear with fun at their core. With many people having special events to attend and parties to go to, fashion during this year, as with many years previously, reflected these events within their clothing ranges.

You will have potentially invested in some party dresses, sparkly jumpers, a long beautiful coat or gorgeous shoes for a special occasion in the past and either re-used them with a few additional accessories to change up the look, and hoped to do the same this year with a diary of events with work colleagues, friends, or family. To say our diaries probably look a lot different now is an understatement, and fashion houses are showing these huge changes within their collections.

2020 Winter Fashion Trends.

The real puzzle, after working from home which, for many, was a completely new thing this year, as well as shops being closed, parties being a no-go (at least in person) and gatherings not on the cards for the near future, your plans will undoubtedly look different. The truth is that fashion trends adapt to times and people’s needs, and nothing has been seen more this year than the need for comfort, but with a twist. People are becoming fed up of wearing their yoga pants and pyjamas, the element of enjoyment and fun wearing these items seems to have tired, and people now want to dress up, if even for an online gathering, small social event outside, or a date with their loved one in the home.

Here are some trends I have seen for this winter, from head to toe, from high street to high end!

Comfortable & Luxurious Sweaters

Countless companies have been adding loungewear to their collections, and there is no difference for the Winter styles, however, a touch of sparkle is being brought in. From cosy jumpers with a touch of sparkle,  to luxurious yet comfortable loungewear sets, expect to make comfort & luxury a combination that will remain this month!

Upgraded Loungewear

Countless companies have been adding loungewear to their collections, and there is no difference for the Winter styles this year. Luxurious materials, unique colours, and comfort at the heart of each design, these loungewear designs have changed the way we can look at these comfortable styles. From luxurious yet comfortable loungewear sets, to a beautiful dusty pink set in soft cotton-jersey  expect to make comfort & luxury a combination that will remain this month.

Fun & inspiring words

I’ve seen the classic sayings on tops and jumpers for a few years now, and with 2020 being as it has been, we all need a little bit of positivity, if even on our clothing to remind us & bring a smile to our faces, and to those we connect with through VC or in person. From eco-cashmere jumpers by Alberta Ferretti with a range of positive quotes, to colourful rainbow sweatshirts that are more casual, clothing is working to bring a smile to your face during these colder months.

Leggings and Jogging bottoms get an upgrade

With many of us only needing to dress-up from the waist up, we are seeing many designers creating luxe-joggers and leggings. From suede effect joggers by Max Mara, to cream knitted joggers by Mint Velvet, expect your jogging bottoms to feel amazing, and perhaps even work outside of the home (if you so wish).

Keep your feet warm!

If you’re foregoing the stilettos this year, or perhaps having your work Christmas do online, then you’ll be pleased to hear that keeping snuggly and warm for your feet is top of the agenda. Whether it’s gorgeous shearling-lined slip-ons by Porte & Paire, or cosy knitted booties from Mint Velvet, expect the most comfortable year yet – at least for your feet!

Glam but Comfortable

If you are on the lookout for a party-ready look, then designers have a huge host of comfortable yet glamourous styles that have come to retailers across the globe. So for those of you looking to dress up this Christmas, why not try a beautiful lace shirt by Dolce and Gabbana or a more budget friendly version by  & Other Stories to add some drama to your look? If you love dresses, then there are countless comfortably glam styles to choose from. I think a knitted dress is  great way to feel comfortable and warm, yet stylish, and with the right care they can last for years, so when we are able to go out once again, you can re-wear them. From a casual-chic cashmere and wool-blend midi dress by Isabel Marant with balloon sleeves, to a zebra patterned jersey midi dress with turtleneck and A-line silhouette, there are some beautiful options to get dressed up while remaining comfortable this season.

So, will you be dressing to impress this season, or will you be investing in some comfortably chic items to add to your Working from Home looks?

PERSONAL STYLIST TIPS: TOP AUTUMN COATS FOR YOUR WARDROBE TO SUIT YOUR SHAPE

As the cooler months set in, and we begin to take out more jumpers and put away the summer dresses, you may be looking to find an autumn coat. Coats can be an incredibly personal thing – I know of one client who tried on 10 coats and just didn’t feel any were “right”. The outer wear in any outfit needs to be comfortable, reflective of your style, and also, importantly for this time of year, warm! There are some go-to classics that will work each and every year, so I wanted to start the Autumn with the top three classic coats I love, with a few modernised versions for the trend-setters among you!

The Trench Coat 

This is a pure classic, and one we have seen throughout the years. Often in a camel tone, it can be an effortlessly chic option to layer on top of your clothes. Usually with a large belt to bring in the waist, this style can work incredibly well for many body shapes. If you are more curvaceous I recommend utilising the belt to show off your waist, whereas if you are tall and slender, keep it open to add more dimension to your shape.

For a similar shape and military style, but with a more elegant look, you could invest in this Danielle Frankel Allegra corded lace-trimmed organza and tulle trench coat – it is definitely an investment, so make sure you truly love the style. If you’re more colourful, you can try out a colourful trench coat, like this Topshop piece in mustard, which are becoming more and more popular and are a great way to add some colour to the darker days.

 (Bottega Veneta – convertible crinkled glossed-leather trench coat)

The trench coat really is the most classic of all coats, it can be worn in a chic way with all black underlayers, all the way to a modern take with a casual t-shirt and maxi skirt underneath.

The Aviator Jacket

An Aviator jacket is a true classic, vintage, boyfriend-esque vibe, while also being super comfortable and most importantly, warm! There are a range of new styles being brought to the fashion world this year, with oversized options by Pieces, to this classic shearling zip-up black jacket by REISS as well as their reversable version which means you have 2 jackets in one!

With most aviators, no matter whether they have the added belt at the base or a shearling interior, the style works perfectly for hourglasses due to the way they are shaped and often tapered in at the waist with their classic pockets. You can also style this jacket as a pear shape as long as the coat is more cropped in style, and finishes above your hips.

Teddy bear coats

You may have seen these blasting across the fashion world last year and they are here to stay again. A warm, luxurious, and comfortable overcoat, the teddy bear coat can come in a range of lengths. The classic teddy bear coat is by Max Mara, and comes in a range of colours to suit your preference.

The great thing about a teddy bear jacket is that it can work for every body shape. I suggest that if you are petite then look for a version that is specifically catered for your height, or a cropped option like this mint green teddy coat by ASOS Design. If you are an hourglass or pear shape, as with many oversized styles, you may loose your shape, so if you can get a belted version or wear it open rather than buttoned, you can still bring in your waist.

If you’re looking for a colourful option, rather than the neutral version, this baby blue Reclaimed Vintage option is a unique choice. You could also invest in this Stand Studio midnight blue faux fur option, that follows the similar styling as a teddy coat, this is another very easy coat that can be good for every body shape, although hourglasses and pear shapes might lose their waist definition by wearing this. It is still considerably cheaper than the Max Mara Teddy, but feels very similar with potentially a more mature fabric.

Double breasted coats

Military has such a wonderfully androgynous styling, and if this is your go to look, or you are looking for a coat that can toughen up your more girly style, then a double breasted jacket can be a great option for the autumn. Keep yourself warmer with a coat that is woollen, like this Balmain option.

A double-breasted coat is perfect for people with a more rectangular shape, who need to define their waist as the shape of the buttons, particularly on the Balmain option, create an optical illusion of a narrower waist. It also works incredibly well on hourglasses, as your naturally defined waist will fit perfectly within this coat. Tommy Hilfiger have also created a checked double blazer that is great if you love a professional pattern that is always a classic.

The belted jacket

If you like a coat that is truly a waist definer, then you can’t go wrong with a coat that has a belt! For added warmth, you can go for a quilted option as with this olive green creation by Alexa Chung – if you choose a similar style to this, be cautious of the quilted style if you are a more oval shape, as the belt may not do your shape justice.

If you are looking for a more classic option, perhaps without the quilted pattern, then & Other Stories are well known for their fabulous belted coats, such as this neutral alpaca option which also has buttons, as often just a belt on a jacket can still let the chill in! 

TIPS FOR WEARING YOUR FACE MASK WITH STYLE

Perhaps not everyone is wearing a face mask each and every day, but they have become an essential item to wear. However, with these safety measures that are keeping us all safe and allowing us to finally get out to the office, to shops, and to see friends at a safe distance, I have heard that people are struggling with certain aspects.

Here are my top tips to help you wear your face mask, without having the issues I have heard my clients share with me.

Make-up tips when wearing a face mask:

1. Focus on your eyes. As wearing lipstick is pretty useless when wearing a face mask as it can smudge, or people just aren’t going to see it, now is a great time to bring focus onto our eyes.

2. Use fun colours to help bring some joy into your and other people’s days, by showing off your personality through your eye make-up!

3.  Use concealer to help cover any redness or dark circles[Stefania 1] , so that your eyes can remain the focus of your face, whilst making you feel your most confident.  

Tips for choosing your face mask:

1.  Choose a mask in one of your best colours. What colours go best with your personality, your skin tone, your eye colour, and your wardrobe? With so many face mask options out there, you can be spoiled for choice, so make sure it is working for you.

2. Make your face mask a part of your accessories. Sequins, patterns, different shapes – these are all elements that are now being added to face masks by designers, so you really can have fun with your face mask, and make it a real accessory.

3. Consider eco-friendly, and washable options. There are some great designers out there who are giving back through the sale of their face masks – which can be a great way to give back to the community, whilst also caring for one another through wearing this essential safety item.

Where to buy your eco-friendly and washable face masks, in the UK:

To help you find some more fun, colourful, and eco-friendly face masks here are a list of shops I have found.

Pucker Masks

These colourful masks are all created by UK seamstresses who have been out of work due to Covid and are paid a living wage. They also have an adjustable nose bridge and a pocket for a filter, should you wish to add one. Added onto this, they also give 25% of their profits to charity.

NotJustClothing

This UK brand is offering a truly bespoke experience with customisable face masks. You can have a UK tube station, a word, or initials added to these minimal face masks. They are also made in the UK, are carbon neutral, with 50% of their profits from their face masks (and their t-shirts) going to Masks for NHS Heroes.

Isabel Manns

This UK-based womenswear company create their face masks, as well as all of their clothes, with fabric cut to minimise waste. Each of their face masks are reversible, and profits from their sale goes to the NHS. With an incredible range of patterns and colours, you really can let your personality shine with these masks.

Migrate Art

The charity, based in the UK, have created a range of reversible, reusable, and washable face masks in collaboration with 10 artists. They have a campaign called #masksformeals which has been set up so that 100% of the profits from sales of their masks will go to Refugee Community Kitchen to help them feed the homeless in the UK.

During these uncertain times, it can be worrying to consider what to do next, and you are not alone. I hope with these tips, you will feel more confident prior to your next shopping trip, and will have a face mask that truly reflects your personality. If you would like assistance with a personal shopper who can maximise your time, and make your experience less stressful, then please get in touch.

PERSONAL STYLING TIPS: 3 STEPS TO STYLE SUCCESS

Style can feel a little overwhelming as an aspect – many of my clients feel they don’t know their own style before coming to me. They do know that they like certain fashions and styling, but are unsure where to start.

In this article, I wanted to share 3 steps you can take to help you start your journey to finding your own style, and make it a pleasure rather than stressful.

Step 1 – Colour can make all the difference!

Have you ever noticed there are certain colours you may gravitate to? Perhaps there are patterns and colours that make you feel your most confident? These are often the best colours for your wardrobe and for your skintone, which can be a great starting point to your style vision.

Look at your wardrobe and see which colour/s you see most of in there. Do these colours make you feel confident, beautiful, even sexy? These are the colours that you can go towards for the future investment pieces that you make.

I do suggest a more in-depth colour analysis to truly know the colours that work best for you, but to help you for the short-term, this step can be really helpful!

Step 2 – Consider what your day to day life looks like

Now that you know the colours you want to include in your style, you can think about the types of clothes that will work for your every day life.

What do you get up to each day? Are you running to the office and require professional looks to maximise your confidence and feel appropriate for the office?

Perhaps you are a business owner and head to meetings with clients, as well as needing comfortable clothes to work from home, but that can instantly swap out to work for the virtual meetings?

When you know what your daily needs are, then you can look at what can work for your wardrobe. Your style doesn’t have to follow the rules that others impose, but they do need to work for your needs. If you are a busy mother who runs your own business, 6 inch stilettos and pencil skirts may not be the most appropriate thing for your day to day style needs! However, you could have a pencil skirt and wedges, if that feels right for you.

This takes me onto step three!

Step 3 – Who are your style icons?

Something I often ask my clients in our Personal Style Masterclass, is who their style icons are. What makes them your icon?

Knowing who dresses in a way that you love can really help you find clothing that is similar, and can help you create a style that works for you. There can be several icons you can find that can have similar styles, so it can help you really drill down and see what styles are the ones you gravitate to. One of my clients I worked with recently shared that her style icon was Cate Blanchette, with an androgynous style and blazers that stand out, this helped her curate a wardrobe with outfits she loved.

When you feel your wardrobe sings your personality, and works towards building your daily confidence, dressing can be a pleasure each morning. If you are finding it difficult each day to plan an outfit, or go through clothes overwhelm, I’d love to help you with my Personal Styling Masterclass, where we will have 2 hours to create a style, learn your body and face shape to enable you to find the styles that work for you, and make you more confident each day. 

SEVEN SECONDS TO IMPRESS - HOW TO MAKE YOUR SEVEN SECONDS REALLY WORK FOR YOU

Did you know it can take just 7 seconds to make up your mind about whether you want to engage with someone, or not?

This can be very scary numbers for some of us, but what if you knew that those 7 seconds that someone had for you, they knew straight away who you were, your personality, your passions, and that they want to connect with you more? These 7 seconds can be essential for when you run your own business, work in a corporate office, have a date to go to (!) or any interaction really, and it also matters on video too.

I recently had an online talk with videographer and YouTube expert, Eugenia Zagoruyko of uFocus, where we shared our tips on how to impress in just 7 seconds using video. With her fantastic tips for getting everything right on your video, and with my tips on styling, we had great feedback from the attendees of the talk, to help give them the confidence to get started with their videos for their business!

I wanted to share some of the tips we shared, in terms of styling advice & video advice, so you can potentially get started with building your confidence, and know that the next time you meet someone new, those 7 seconds won’t worry you.

TIPS FOR IMPRESSING IN 7 SECONDS ON YOUR VIDEOS:

Some of the top tips Eugenia shared with the group were:

1. The light is important! Your camera will take on the light in a different way to how you see it with your eyes. Don’t have a bright light behind you, as people will be distracted by the bright light behind you, and lights above you will cause difficult shadows. Have a light in front of you to help light up your face.

2. Consider your background. As minimal distractions for people as possible is important, but don’t feel you have to have just a white background. You can show off your personality with your surroundings but help ensure that you are still the star of the video.

3. Set up your camera for a feeling of conversation. People look at you through your videos and feel as if they are there with you, so the perfect framing is with your face and shoulders. It helps viewers to feel as if you are close enough to have a conversation with them.

4. Take off your glasses – the effect is twofold here. Firstly, when you have your lights set up for your video, they can often reflect off your glasses, and can be distracting. It also helps you to prevent yourself from being distracted by yourself whilst you are filming!

5. Ground yourself. Take a moment before you start your video to ground yourself, smile, and take a breath. This will help you get prepared and in the zone prior to recording. When you finish, smile, count to three, and then you have enough time to stop your video comfortably.

PERSONAL STYLING TIPS FOR IMPRESSING IN 7 SECONDS ON VIDEOS:

Now here are my top tips for styling yourself for your videos, to help you feel confident and built rapport with people in just 7 seconds!

1. Consider how much people are seeing of you on your videos. Most of us only show our face and shoulders in our videos, so these are the most important parts of your outfit.

2.  More make up is often best. Video cameras pick up things differently to our eyes, so you will need to apply a little more make up that you usually would in your day to day life!

3. Bring the attention to your face through your styling. Steer away from too vibrant colours and consider minimal accessories, unless your brand is all about extravagance! Bring people’s attention to your face so they can listen to what you are saying, rather than fluttering between your clothes, your accessories, your background, and then your face and what you are speaking about.

4.  Consider the best colours for your skin tone. Try to understand what are the general characteristics of your face, for example light colours, which means lighter colours work best on your skin; vs darker colours work great on a darker complexion. For a more bespoke colour analysis to help you really know what works best for you on camera (and in person!) a colour analysis can truly help.

5.  Video is no different than in person. Although we want to be comfortable and embrace the joys of working from home, it is important to consider these video meetings, and professional videos as if we were meeting people in real life. It’s important to give the commitment to the videos as you would a talk, a meeting, or a business event. It can also help to make you feel uplifted and ready to take on the video!

I hope these 10 tips help you prepare for doing more videos whether for meetings, networking events, or when you decide to start filming for your business. To see the full video, head to my YouTube channel.

A huge thank you goes out to Eugenia of uFocus, for sharing such important and useful tips, and for all the time you have given. Please visit her website for more details on how she helps clients with videos, and her upcoming workshops.

TOP TIPS TO DEVELOP YOUR PERSONAL BRANDING AND ALIGN IT WITH YOUR PERSONAL STYLE

When it comes to running a business, your brand is something that makes you unique. Often, this branding is something that you work on studiously with a professional, so you can ensure that your business shares the right message, style, personality, ethos, values, and attracts the right clients. This branding is something that can carry across to your personal style, and it is something I love helping my entrepreneur clients work on together, so we can align their business brand with their personal brand.

Something I must share before I get into the nitty gritty, is that you don’t have to be a business owner to have a personal brand or personal style. When you discover your personal brand it makes shopping effortless, styling yourself stress-free, and helps you discover the style that you love for yourself, for each day. So whilst this article starts out with the background of business branding for entrepreneurs and how they can align their personal style with it, this can be beneficial to anyone looking to create a personal style that they can feel confident and comfortable in each day.

Authenticity is the base for your personal style

When I co-hosted a workshop with branding expert Marianne Hartley in May 2020, we spoke about the way business branding and personal branding can come together. The first thing we picked up on was the essential element to any personal branding and personal styling journey is authenticity. To be authentically yourself is something that can become a blessing each day. When you feel you can be confidently yourself, you will feel more comfortable, attract the right people to you, and you will be able to distinguish yourself in a unique way, without feeling uncomfortable.

When you can curate an authentic wardrobe that you can go to with confidence, you will be able to be yourself when it comes to conveying your message to new potential clients, in meetings, and through social media. Consider a few questions when starting to discover your authentic style:

1.       What do I feel most confident in?

2.       What style icons do I gravitate to the most, and why?

3.       What message do I want to convey to clients and with my personal style?

These are just a few questions you can ask yourself when you start to take the journey to working on your authentic style wardrobe!

The psychology of colours

I recently shared an article which takes a deeper look into the psychology of the colours we wear, and how they can be seen by others & affect your mood, which you can read here. Colours can be an incredibly important part of your business branding process, as you will discover when you speak with your branding expert. They can have hidden meanings, deliver certain reactions for people, and create an instant response when people see your branding. The same goes for the colours you choose in your outfits. Not only are colours an important part of helping you feel a certain way, as well as helping your specific skin tone light up (which can be discovered through a colour analysis), but they can also develop an instant psychological response by people who see the colour.

With just the above three options I have shared, different reactions to their colour choices for their outfits will happen, automatically and subconsciously within you. They are all professional women, who have chosen their outfits based on their personal style choices, their branding, and their confidence. This is not to say any colour is “wrong” to wear, it’s to consider what colours work best for your business and personal branding, so you can easily and effectively convey your personal message quickly, without having to say a word.

The reason why I love being a personal stylist is that I can work with men and women to help them create a wardrobe that speaks their message, helps keep them confident each day, and help them to discover the joy of shopping and creating outfits. This is never more important than with the colour choices they have – as this can so effectively boost your confidence in a moment.

Clarity and Consistency

My final tip, when discovering how to create a personal brand and personal style for yourself, is that you need to make sure you give the right message through your image, that your image quickly tells who you are and what you do at first sight, as well as making sure that this message is aligned with your brand message. That’s a lot to take in, I know! So let’s just quickly discuss the clarity side of your personal style.

When you work with someone, like a personal stylist, to help you develop your business wardrobe, you will speak with them about the day to day requirements of your wardrobe. You will also speak with them about the message you want to convey to those you meet, whether this is “confident and laid back”, “quirky and unique”, “professional and trustworthy” or any mix of feelings you want to bring to others. With this in mind, you have therefore discovered the clarity you need to have within your business wardrobe, making it much easier to know what outfits and colours can be used to convey these messages quickly to others, just through your personal styling. Just as you would do with a branding expert to create your logo, your website, and your marketing message!

For example, with a quirky, feminine personal style, like the first image above, you can play with the shapes of your dresses, the patterns, and even the colours, whilst continuing to have clarity around the message you wish to convey. In the second styling option, you can convey a professional yet approachable message, with the jewellery being a stand-out piece throughout your styling, and having a more laid-back styling option with your clothes, which you can easily add more professional styling with just with a change of shirt or less jewellery. Finally, a professional and corporate option as with the third styling image, will be easy to continue throughout your outfits with the addition of a blazer, suit trousers, a shirt, or more laid back blazer if you want to remain professional but perhaps a little laid back.

Once you have the clarity around what message you want to give to others through your business styling, you can then create the consistency within your wardrobe. You can have outfits that are easy to create each day, helping you to have a stress-free morning, and you can easily find new options when you go shopping.

If you are looking to develop your personal brand, or create a wardrobe that can be a joy to open up each morning, then I hope this article has helped. If you’d like a little more assistance to help you on your journey to creating a personal style, I’d love to help you. I offer my online personal style masterclass in just 2 hours, which can be hosted online and will help you create a personal style that you feel confident in. Give me a call to arrange a free virtual consultation and we can take it from there!

SHOPPING TIPS - TOP INVESTMENT PIECES TO BUY TO RENEW YOUR (LOCKDOWN) LOOKS

Although the lockdown has meant some essential shops will be opening, I wanted to share with you some investment pieces you can add to your wardrobe to help renew your looks for work and play!

Some tips for investing in accessories and clothing

Investing in items such as jewellery can be an incredibly rewarding experience. Not only does it means you have a cherished item in your wardrobe that you’ll love wearing, but you will have a piece that lasts the test of time.

I truly believe in eco-fashion, and with investment clothing pieces and jewellery, you will know that the items you spend slightly more on, will last throughout your life. They quality of the items I recommend below, will be that of pieces that you will cherish and lovingly care for, so when you do invest in them, I highly recommend ensuring you know the care requirements such as cleaning and adjustments if in future you need anything tailored or changed according to your lifestyle or body changes. I do recommend that pieces you adore that you want to fit you excellently can benefit from having a tailor work on them so they fit you perfectly.

Headbands

I have recently shared some tips for online meetings, which included my love of hair accessories to help totally transform your look, especially if you are busily looking after even more tasks each day during lockdown!

Colourful headbands such as these from Etsy designer LollyKiks, are a fabulous and easy option. They instantly add colour to your outfit and cover up that hairstyle that may be in need of the hairdresser! They are very budget friendly, and work for an array of hairstyles as they have the elasticated bottom to help keep it in place.

For a more classical style, Alice bands are another alternative way to transform your look, and are perfect for shorter hairstyles as they do not scrunch up your hair. I love this fabulously colourful and unique Alice band from Orelia, and it is available in an emerald green style with a tiger (!) or a more delicate option of pink with flowers.

If you prefer something without a pattern, I found this beautiful gold headband which has an added “knot” at the top to add definition. It is in a faux leather so is vegan friendly, and really adds a touch of glam to your hairstyle!

How to use colourful scarves to transform a look

Scarves are a fabulous way to add colour, personality, and definition to an outfit and can totally transform something that feels monochromatic. Now, I love the monochromatic style, especially for professional outfits, but when you add a scarf you can then add a touch of personality to the look with something that perfectly fits in your handbag (or even your back pocket!). You can transform a look with the same scarf but styled in countless ways, so have a play with the different options and have some fun!

One option for a scarf is the stunning Dolce and Gabbana silk scarf, which is an investment that you will cherish and will stand the test of time in terms of style. If you are someone who loves floral patterns and it works with your personal brand, it can definitely be an item to invest in for your wardrobe.

A shawl can be another option within your scarf collection, and can transform your outfit, especially this piece by Missoni which has fringes and colour! It is another high quality designer investment piece, but if you are looking for an item that can work to help bring some personality to any outfits, or if you are someone who wants to add colour without feeling committed to an entire outfit, I highly recommend a shawl such as this.

However, if you have a moderate budget for investing in scarves, you can invest in colourful items that work. This silk scarf which has been created using a design by 17th Century Japanese artist, Katsushika Hokusai. For a colourful floral silk scarf option, you could invest in this beautiful yellow number by Powder.

Colourful or detailed at collar tops

Tops can be accessories too, and there is nothing quite like a simple shirt with a touch of flair at the collar. Many brands have made fun collar accessories you can add to your shirts, or you can invest in the stylish top from the beginning and let your personality shine with your collar.

Starting with an investment item by designer Givenchy is this beautiful pussy bow blouse which is a simple black and white with the drama truly being shown by the collar detail. This shirt can be transformed depending on how you tie the bow, or how you style it. Try with jeans for a smart-casual style, or make it super professional with a blazer and work trousers.

For a more budget-friendly option, designer Kith and Kin have created this beautiful blouse which is perfectly simple with a touch of fun at the collar (and the cuffs) with a gorgeous design to let the blouse have some accents, without feeling overwhelming.

For even more fun, why not try out a quirky colourful shirt that will really add some personality and joy to your outfit? I love this Mariana Deri blouse which is a new fun take on a classic polka dot – isn’t it just sheer fun?

Top Investment Pieces for your Wardrobe - Earrings

Earrings can transform a look and can help to add a little sparkle or flair to your outfit in a flash. When you invest in a beautiful pair of earrings, and look after them, they can be a piece that you go back to for years to come.

For a little colour with a professional edge, you can try these beautiful hand-crafted earrings by Jennifer Behr with Swarovski crystals and glass pearls with a drop silhouette. There are also these beautiful colourful drop-earrings by Magpie Rose. This style of earrings work perfectly to transform your busy Mum white tee to a professional look, just wearing these earrings! They can also work beautifully with a classic monochromatic look, such as a black suit, slip dress, or polo neck.  I recommend colourful earrings like these if you want to add a touch of colour to your wardrobe, too.

I recently fell in love with Italian brand, Nali, which have excellent on-trend jewellery at very reasonable prices, like these colourful drop earrings at just 16euro! Such a steal and they are an easy way to try out new trends before finding which ones you truly want to invest in and keep forever. Nali sell online, as well as in stores such as TK Maxx and some independent stores, so you can try them before you buy them too.

For a more abstract or original look, these unique, 14k gold plated drop earrings by Pamela Love are amazing! The colours, shapes, and mismatched style are incredibly popular at the moment, and I think work really well for people who are more unique in their style choices. If you want to show off your personal flair, then earrings that are mismatched can be a great go-to. These are quite long earrings so may suit shirts that are more v-neck, to elongate your neck.

To try out the asymmetrical look, you can find this style on a tighter budget to test out the look, as it can feel strange to wear two different looking earrings if you are used to more traditional styling. this pair by Liars & Lovers are budget friendly and have some fun colours to bring some personality to your outfit.

Investing in necklaces for your wardrobe

My final investment pieces you can add to your wardrobe is necklaces – these are an accessory many of us may already have in our wardrobe and can help to make a simple look be elevated.

Colourful necklaces are a great investment to add to your wardrobe, as with the earrings above, they can go a long way to transform how your outfit looks without having to completely change – speed is of the essence, especially during lockdown! When you invest in a beautiful necklace, you will want to take into account the colours that work best for your skintone and your current wardrobe. From a blue necklace in 18k gold, to a pearl and pastel pink statement – you will want to make sure you find a colourful necklace that works for you. 

For even more of a statement, you can try the statement chain look which requires a more adventurous personal brand. This really is a statement, but one I love the look of when styled correctly. The great thing about these chains is that they not only make a huge statement for your outfit, but can mean the rest of your look can remain minimal – if you want it to, keeping your outfit choices simple, with just the jewellery to add your personal styling. Starting simple, you can try a gold or silver chain, which can be an easy first step into this trend, or for a more budget-friendly alternative Nali, have this stunning large chain necklace in beautiful pink tones at a very reasonable price. There is also this beautiful dual chain necklace by & Other Stories which is a more delicate but still on trend look.

No matter what trends are “hot right now” your investment pieces should be ones that you adore, especially when they have a higher price tag. You should consider the care they require to make sure they last, and that they work with your current wardrobe so you can get pleasure from wearing them.

I am here to help should you want to have assistance with how to create a personal style that you love, that works for you, and can help to keep you feeling confident during and after lockdown. To arrange an online personal styling session, please do get in touch.

WHY BE PRIMARK WHEN YOU CAN BE GUCCI?

You want to look effortlessly stylish, but your patience is short, and you struggle to find a great fit, in that ‘wow’ colour.

So, you end up in the same bland colours you’ve always worn with no inclination to spend your precious time-off on shopping trips that leave you in despair.

Your wardrobe is bursting with clothes you never wear because you didn’t really know how to choose. Some items have the tags still attached after your disastrous impulse buys.

A personal colour analysis is the answer to your problems – delivering a valuable service that saves you time, money, and stress.

At your consultation, you will learn the exact colour palate from 16 seasons (rather than the usual 4) that perfectly matches your skin tone, so you will look radiant and feel amazing. When you feel good on the inside, it shows on the outside.

You’ll also learn how to buy less, wear more using my unique method, saving you money and creating a beautifully arranged closet. Your sustainable wardrobe is not only good for your finances, it’s great for the environment too.

You’ll be encouraged to try new options which push you out of your comfort zone, enabling to develop your own sense of style and increase your confidence.

You’ll get tailored advice on the latest trends, so you’ll be able to enjoy the shopping experience.

As an extra benefit, you will also get a personalised make-up session enabling you to perfect the complete look for your skin type and tone.

Your personal colour analysis consultation will save you heaps of time and money by enabling you to purchase the ideal clothes that make you look and feel self-assured, elegant, relaxed or funky – whatever works for you.

You can save the cost of this service (£185) in your first shop simply by having the right information and confidence to make the perfect purchases every time and cutting out the wasted hours in store.

Get in touch to find out more or book an online consultation and get your wardrobe ready for autumn/winter 2020.

One of a style, because you are one of a kind.

Stefania

PERSONAL STYLING TIPS – THE KEY SHOES TO HAVE IN YOUR CUPBOARD

Shoes can be a fantastic finishing piece to an outfit, and I love seeing how many options we have on the market now. Whether you are looking to have an elegant trainer, a killer heel, a statement boot, or a simple dolly shoe, you can make your statement with your feet in this day and age!

The great thing about shoes is that they can last a lifetime with the right care, so I do recommend investing in a few key styles that can work with several outfits.

A pair of boots for Autumn/Winter outfits

I recommend investing in a pair of brown and a pair of black boots – these are excellent for Autumn to Winter. Now we are in Spring, you will find several stores are offering a great discount on their boots in store.

If you want a little touch of personality, you could break from the traditional black and brown, and invest in some colourful boots that work with your personal colour preferences. I love these white booties from Aldo, as they can be a great statement, but you could try maroon, purple, green, or even blue!

Comfortable Flats for every day

Alongside the boots, I recommend a pair of comfortable “every day” flats, these can be plain or with a touch of personality, but they are excellent for running between meetings if you prefer to be comfortable. There are a huge range of options available, but for a more smart look, I highly recommend the classic brogue or dolly shoe, as these can work well with any outfit, and you can potentially head to meetings in them without the need to swap your shoes around. If you need a little height, but don’t want the discomfort of your heels, a platform is an excellent solution.

And don’t forget about the trainers, one of the greatest (and most comfortable) trend in shoes at the moment! The can transform your outfit from formal to smart casual in an instant, making you look fashionable and stylish, while preventing sore feet!

The perfect pair of heels for any outfit

If you are a heels girl like me, then a pair of strappy heels can be great for the summer. If you want to show off a little flair when wearing your black monochrome outfit, then a pair of fabulous statement stilettos can be an fun piece in your shoe cupboard – there are these leopard print stilettos by Moda In Pelle, which are amazing, or for a little less statement, why not try these green stilettos by Hobbs of London. I also think a pair of nude heels can work wonders with a dress, jeans, trousers, or a skirt, so if you fancy treating yourself, I love the look of these nude shoes, as they are just the right heel for newbies and experienced heel wearers, and they basically go with everything!

Whatever your preference, you can truly show off your personality and style with your shoes, even if your business or job title require you to potentially stay a little more muted in your outfit choices. I hope these have given you some fun ideas for the essentials for your shoe cupboard, and I’d love to hear from you which shoes you love most to add a little spark to your outfit!

LIFE OF A PERSONAL STYLIST: MY INTERVIEW PUBLISHED IN XEL MAGAZINE

XEL Magazine just published my interview and I am very excited to share it here

Stefania Bartolomei and her journey to tailor-made success with One of a Style

At XEL Magazine we are celebrating independent business owners with our very own Independence Week. Issue #3 is all about recognising the success of independent business owners on their journey to entrepreneurial success.

We chatted with Stefania Bartolomei who is the business owner of One of a Style, a company based in London which recognises the customer's needs when tailoring fashion to their own individual style and needs.

How do you plan on taking your company forward? Have you got any exciting plans?

I have many exciting plans, like workshops and events! I prefer to keep the details secret for now, but I can tell you that one of my upcoming project is to write a book, that will be very different from all the styling books written so far!

What inspired the name of your company?

My business name plays with the words “one of a kind” and “style”. I believe that everyone is unique, so their style can be unique as well. I wanted to give a clear message, that I really work for clients and that my consultations are truly based on clients' personality, lifestyle and look, and not on fashion trends or on my own style.

What is your backstory? What inspired you to start your own company?

I have a background in fashion. I studied at University of Fashion in Florence (Italy) to start working straightforward in fashion companies, from textile to apparel. I loved fashion for its creativity, and the infinite combinations that can be created with fabrics, colours and shapes! The fashion world is very complicate, though, and very often you are judge for what you wear, how you look and even what you eat, rather than for your abilities.

So, after a while I started feeling that I wasn't fitting in that world any more, and that I wanted to start working on the customers' side! Besides, I always had a natural attitude to help people with their look and shopping choices, and after some researches I found out that I could make a real profession out of it! So in 2011 I attended a first course in personal fashion styling, at the London college of Fashion, yet it took me 5 years to take the courage to quit my job, move to London and start my own business.

Has it been a long journey to get to where you are today?

Well, not really, if you consider that when I moved to London I didn't know anybody and that, in the meantime, I've also become mom! Running a business is difficult, it requires great determination, original ideas and, of course, knowledge (while many believe with just passion you can go everywhere!), but play the cards well, the results can arrive very soon. This is what happened to me, thankfully!

What advice could you give to aspiring entrepreneurs?

Well, I see many people giving up at the first difficulties, so my greatest advice for them is: If you really have passion for something, do everything you can to make it happen! It is very important to do what we love, and to love what we do in life! But you need to be prepared and ready for a journey that is not going be easy.

How would you say your business is different compared to other’s in the same sector?

I have a strong background in fashion and a great understanding of fabrics and garments, and with my consultations I offer true valuable advice to my clients, that not everyone has the chance to give. Also, I believe that my Italian origin gives me a natural sense of style and good taste. So combinations that are very easy for me to create, for instance, are absolutely surprising for my clients..

What has been the highlight of your business career so far?

Well I have to say I've had many important and rewarding moments, but one that I remember with great fulfilment is when, as new mom, and still breastfeeding, I accepted a request from a client. I was feeling nervous at first, after months of maternity leave and also because I had to take the baby with me (surprised? This is London and that's possible!) but she insisted on working with me and I thought it could have been the opportunity for me to slowly get back to work.

Not only I've been able to manage the sessions, the whole experience went incredibly well and after just a few weeks the client texted me saying that she was feeling much more confident, she was getting many compliments on her look and also finally was dating someone (what she wanted to achieve with my consultation)! The incredible thing is that, while usually I help clients to feel more confident thanks to my advice, that time I felt more confident myself and, even if challenging, it gave me a great push to get back to do what I love!

Where do you plan on taking your business?

I most certainly will get to train aspiring stylists one day, maybe I'll set up an agency in collaborations with other professionals..who knows? But at the moment I am happy to work with clients myself, I still feel like I want to be in first line.

It's looking to be an exciting time for Stefenia and we look forward to seeing what's next on her fashion journey to tailor-made success.

PERSONAL SHOPPER ADVICE: GUIDE TO TIMELESS JEWELLERY - TRENDS THAT WILL NEVER GO OUT OF STYLE

Add to your capsule wardrobe some timeless jewellery staples. Here, Emily Tebbutt, Jewellery Commercial Manager at Ramsdens Jewellery, tells us which classic jewellery pieces we need in our collection.

You may have already started collecting some timeless essentials that you can wear for years to come, but the ideal capsule wardrobe shouldn’t stop at your clothing. Your jewellery can really complete your outfit and choosing classic staple pieces can ensure that you’re staying on-trend for years to come. In this article, I’ll be telling you which timeless jewellery trends you should be investing in, so you’ll never go out of style.

Diamonds and gemstones

Diamonds and gemstones are a continuous trend for jewellery. On Instagram, “#diamond” has seen huge amounts of engagement for years, with over 12,880,000 mentions. From simple diamond studs to gemstone rings, these pieces are perfect for dressing up any outfit, and their universal use is what makes them such a timeless accessory.

Gold and silver

When it comes to choosing the right jewellery to match your outfit, you probably ask yourself the same question each time: gold or silver? These materials are guaranteed on-trend colours and you can either decide to wear a mixture of both (if you are a real jewellery collector) or you could have a colour analysis and finally find out which one works best for you and your complexion.

Simple studs

The go-to for everyday earrings, simple studs aren’t going anywhere any time soon. With so many styles and shapes out there, from diamond studs to plain silver and gold pieces, they really can go with any outfit. Whether you match them to your necklace or wear them alone, these pieces are sure to give your outfit a touch of effortless glamour.

Hoop earrings

Perfect for framing your face, the classic hoop is a must-have for any earring lover. Whether you want to dress up your casual outfit or add a touch of glamour to your evening wear, the hoop earring is the ultimate choice. The best thing about hoops is that they come in different sizes, so you have the freedom to make a statement with big hoops or tone things down with a smaller set.

Charm bracelet

Charm bracelets are perfect for adding a touch of personalisation to your outfit and, because they can be so varied, they’re a classic staple that’s never going to go out of style. These pieces are perfect for passing down from generation to generation, and their timeless design means they’ll always be acceptable to wear. Why not mix and match your charms and metals to create a fresh and modern look? Then, as styles change, just swap your charms around to match.

Pendant necklace

No matter what style you choose, the classic pendant necklace is a timeless addition to your jewellery collection. You can choose from so many different styles, from simple gemstone pendants to traditional lockets and personalized pieces. So, whether you choose to stay subtle and only wear one, or make a statement by mixing more pieces, the pendant necklace will be perfect for every style.

Each of these classic pieces will make the perfect addition to your jewellery capsule collection. Wear them to dress up any outfit effortlessly and mix your styles to create something that’s unique to you. As with any fashion choice, as long as you feel good, you’re going to look good, too!

And if you need help to find the perfect timeless jewellery pieces for you and your style, why not to book a personal shopping session?