PERSONAL SHOPPER TIPS: HOW TO PLAN YOUR SHOPPING ONLINE AND MAKE IT REALLY WORK FOR YOU

My gut tells me online shopping will be the preferred options from the majority of consumers over 2021. Online shopping can be "tricky" so, while I absolutely understand that people feel safer and want to avoid stepping into a physical store (and also, most of them do not allow us to try things on during these times) I'd recommend being careful with shopping online, trying to search specific items and avoid random/compulsive purchases. So here are some tips to help make sure your online shopping experience is a good one!

Write a list

My first tip is to write a shopping list and follow it while researching items. Start your list by going through your Spring wardrobe and find the items you feel are missing that can extend your outfits. Do you have a need for new tops, or camisoles, perhaps you may need a few replacement light cardigans – whatever you feel you may need to add to your wardrobe that would actually work with your current collection will ensure you have a list that works rather than a haphazard approach to shopping.

Which clothing brands do you love?

We often gravitate to certain brands that work for us, and our wardrobe will show us those brands. So, while you’re writing your list, find out the brands that seem to pop up regularly. With this in mind, you can then visit their online stores for their new collections or sale items, that match your shopping list!

What cuts work well for your body?

Our body can look amazing in certain styles, and with a knowledge of the style of jeans you love most, to the dress types that you feel amazing in, figure out the cuts and styles you love to wear and this will help you when searching for items online.

For example, if you feel fabulous in square neck tops – look for clothes with a similar neckline that you know you’ll feel confident in. Perhaps you need a new pair of jeans (now we are finally being given the opportunity to go outside with friends once again!), consider the style of jeans you like, as well as the leg length and waist size, which you can replicate with your next purchase. Flared jeans are coming back into fashion, so if you’ve been desperate to get a pair, now is a great time to invest.

What colours will suit your current wardrobe and personal style?

Another really important part to remember when it comes to shopping is to know the colours you love to wear, and that work with your wardrobe. Many online shops allow you to categorise by colour as well as type, so use this option so you’re not distracted by items that just won’t work with your current wardrobe!

Know your budget

My final tip is to consider your budget. Fast fashion works well for quick required pieces, but with so many of us still being wary of going out quite as much, you may want to step back and consider your budget. With a higher ticket price, you will often find a much better item – and if this means waiting a little while before investing in pieces that you will love, or waiting for a sale, then you will find your wardrobe has more clothing that you want to wear more often. Invest in a few important pieces while online shopping that stay within your budget, to treat yourself, but also to know that they will be worn with love & will work with multiple items in your wardrobe (if you’ve done all the other ideas in this list!).

If you are feeling a little overwhelmed by the thought of shopping online, or perhaps you have bought clothes in the past that you’re not using, please get in touch – I can help you with my online personal style masterclass where we will work together to create a perfect personal style for you. With this in hand, your shopping (online and offline) will be a much more enjoyable experience!

PERSONAL STYLIST TIPS: TOP AUTUMN COATS FOR YOUR WARDROBE TO SUIT YOUR SHAPE

As the cooler months set in, and we begin to take out more jumpers and put away the summer dresses, you may be looking to find an autumn coat. Coats can be an incredibly personal thing – I know of one client who tried on 10 coats and just didn’t feel any were “right”. The outer wear in any outfit needs to be comfortable, reflective of your style, and also, importantly for this time of year, warm! There are some go-to classics that will work each and every year, so I wanted to start the Autumn with the top three classic coats I love, with a few modernised versions for the trend-setters among you!

The Trench Coat 

This is a pure classic, and one we have seen throughout the years. Often in a camel tone, it can be an effortlessly chic option to layer on top of your clothes. Usually with a large belt to bring in the waist, this style can work incredibly well for many body shapes. If you are more curvaceous I recommend utilising the belt to show off your waist, whereas if you are tall and slender, keep it open to add more dimension to your shape.

For a similar shape and military style, but with a more elegant look, you could invest in this Danielle Frankel Allegra corded lace-trimmed organza and tulle trench coat – it is definitely an investment, so make sure you truly love the style. If you’re more colourful, you can try out a colourful trench coat, like this Topshop piece in mustard, which are becoming more and more popular and are a great way to add some colour to the darker days.

 (Bottega Veneta – convertible crinkled glossed-leather trench coat)

The trench coat really is the most classic of all coats, it can be worn in a chic way with all black underlayers, all the way to a modern take with a casual t-shirt and maxi skirt underneath.

The Aviator Jacket

An Aviator jacket is a true classic, vintage, boyfriend-esque vibe, while also being super comfortable and most importantly, warm! There are a range of new styles being brought to the fashion world this year, with oversized options by Pieces, to this classic shearling zip-up black jacket by REISS as well as their reversable version which means you have 2 jackets in one!

With most aviators, no matter whether they have the added belt at the base or a shearling interior, the style works perfectly for hourglasses due to the way they are shaped and often tapered in at the waist with their classic pockets. You can also style this jacket as a pear shape as long as the coat is more cropped in style, and finishes above your hips.

Teddy bear coats

You may have seen these blasting across the fashion world last year and they are here to stay again. A warm, luxurious, and comfortable overcoat, the teddy bear coat can come in a range of lengths. The classic teddy bear coat is by Max Mara, and comes in a range of colours to suit your preference.

The great thing about a teddy bear jacket is that it can work for every body shape. I suggest that if you are petite then look for a version that is specifically catered for your height, or a cropped option like this mint green teddy coat by ASOS Design. If you are an hourglass or pear shape, as with many oversized styles, you may loose your shape, so if you can get a belted version or wear it open rather than buttoned, you can still bring in your waist.

If you’re looking for a colourful option, rather than the neutral version, this baby blue Reclaimed Vintage option is a unique choice. You could also invest in this Stand Studio midnight blue faux fur option, that follows the similar styling as a teddy coat, this is another very easy coat that can be good for every body shape, although hourglasses and pear shapes might lose their waist definition by wearing this. It is still considerably cheaper than the Max Mara Teddy, but feels very similar with potentially a more mature fabric.

Double breasted coats

Military has such a wonderfully androgynous styling, and if this is your go to look, or you are looking for a coat that can toughen up your more girly style, then a double breasted jacket can be a great option for the autumn. Keep yourself warmer with a coat that is woollen, like this Balmain option.

A double-breasted coat is perfect for people with a more rectangular shape, who need to define their waist as the shape of the buttons, particularly on the Balmain option, create an optical illusion of a narrower waist. It also works incredibly well on hourglasses, as your naturally defined waist will fit perfectly within this coat. Tommy Hilfiger have also created a checked double blazer that is great if you love a professional pattern that is always a classic.

The belted jacket

If you like a coat that is truly a waist definer, then you can’t go wrong with a coat that has a belt! For added warmth, you can go for a quilted option as with this olive green creation by Alexa Chung – if you choose a similar style to this, be cautious of the quilted style if you are a more oval shape, as the belt may not do your shape justice.

If you are looking for a more classic option, perhaps without the quilted pattern, then & Other Stories are well known for their fabulous belted coats, such as this neutral alpaca option which also has buttons, as often just a belt on a jacket can still let the chill in! 

PERSONAL SHOPPING TIPS – HOW TO MAKE THE MOST OF THE NEW WAY OF SHOPPING

I have seen with clients recently, and throughout London, that people are concerned and unsure about what will happen with shopping in the future. In Italy, my hometown, they permit you to try on clothes in their shops, with face masks and hand sanitiser required to ensure the safety of shoppers. However, in London, some bigger brands such as Zara, are not permitting shoppers to try on their clothes in their shops. Smaller brands will allow you to try on the clothes, and they will then take these away, sterilise them, steam them, and putting them back into the store for safe use.

For me, it is very difficult not to try things on. Even if shops will allow you to take clothes home, with extended returns policies, there may be some difficulties in terms of bringing back items.

Here are my tips for shopping with these new regulations in place, to help put you at ease.

1.  Research shops in your local shopping centres that will permit you to try on clothes. You can find out on their websites what their policies are, and this can help you navigate the shops that will give you the time and opportunity to really ensure the items you are buying will fit.

2.  Plan your shopping trip at less busy times, if you are able. With the new measures in place, many shops are only allowing a certain number of shoppers into their stores, so you will want to, if you can, go at quieter times. This will stop you having to wait for a long time in queues.

3.  Take several items home with you. This can be the best option when trying isn’t allowed but you really love something, take it home with you and then plan the time to return the items (if any!).

4. Use a personal stylist! They can do the research and planning for you – taking away the stress of wondering if a shop will permit you to try on clothes. You can then be much more confident that when you are going shopping with a personal stylist, that the shops you are visiting will allow you to try on clothes.

5.  A personal stylist can also take back your return items should you have found items in stores that are not allowing customers to try on clothes.

A personal stylist is someone who can take away the stress of shopping in pre-covid situations, and now, more than ever, their knowledge and experience can truly assist you in your shopping experience. They will know a huge range of brands that can work for your figure, your personal style, and your preferences. They can also assist you with finding items you may not have originally thought about, making it a fun and exciting experience.

Now is a great time to use a personal stylist too, as the shops are less busy, giving you more time to safely browse through clothes with your companion by your side, helping you find items that will truly work for you. Sales assistants will also, more than ever, be more available as they will have less customers in their stores and are working hard to ensure customers get the best experience during the less busy times, as customer loyalty is essential for their brand.