PERSONAL SHOPPER TIPS: HOW TO PLAN YOUR SHOPPING ONLINE AND MAKE IT REALLY WORK FOR YOU

My gut tells me online shopping will be the preferred options from the majority of consumers over 2021. Online shopping can be "tricky" so, while I absolutely understand that people feel safer and want to avoid stepping into a physical store (and also, most of them do not allow us to try things on during these times) I'd recommend being careful with shopping online, trying to search specific items and avoid random/compulsive purchases. So here are some tips to help make sure your online shopping experience is a good one!

Write a list

My first tip is to write a shopping list and follow it while researching items. Start your list by going through your Spring wardrobe and find the items you feel are missing that can extend your outfits. Do you have a need for new tops, or camisoles, perhaps you may need a few replacement light cardigans – whatever you feel you may need to add to your wardrobe that would actually work with your current collection will ensure you have a list that works rather than a haphazard approach to shopping.

Which clothing brands do you love?

We often gravitate to certain brands that work for us, and our wardrobe will show us those brands. So, while you’re writing your list, find out the brands that seem to pop up regularly. With this in mind, you can then visit their online stores for their new collections or sale items, that match your shopping list!

What cuts work well for your body?

Our body can look amazing in certain styles, and with a knowledge of the style of jeans you love most, to the dress types that you feel amazing in, figure out the cuts and styles you love to wear and this will help you when searching for items online.

For example, if you feel fabulous in square neck tops – look for clothes with a similar neckline that you know you’ll feel confident in. Perhaps you need a new pair of jeans (now we are finally being given the opportunity to go outside with friends once again!), consider the style of jeans you like, as well as the leg length and waist size, which you can replicate with your next purchase. Flared jeans are coming back into fashion, so if you’ve been desperate to get a pair, now is a great time to invest.

What colours will suit your current wardrobe and personal style?

Another really important part to remember when it comes to shopping is to know the colours you love to wear, and that work with your wardrobe. Many online shops allow you to categorise by colour as well as type, so use this option so you’re not distracted by items that just won’t work with your current wardrobe!

Know your budget

My final tip is to consider your budget. Fast fashion works well for quick required pieces, but with so many of us still being wary of going out quite as much, you may want to step back and consider your budget. With a higher ticket price, you will often find a much better item – and if this means waiting a little while before investing in pieces that you will love, or waiting for a sale, then you will find your wardrobe has more clothing that you want to wear more often. Invest in a few important pieces while online shopping that stay within your budget, to treat yourself, but also to know that they will be worn with love & will work with multiple items in your wardrobe (if you’ve done all the other ideas in this list!).

If you are feeling a little overwhelmed by the thought of shopping online, or perhaps you have bought clothes in the past that you’re not using, please get in touch – I can help you with my online personal style masterclass where we will work together to create a perfect personal style for you. With this in hand, your shopping (online and offline) will be a much more enjoyable experience!

PERSONAL STYLIST TIPS: HOW TO WEAR COMFY CLOTHES AND STAY STYLISH!

Style is changing, we have seen during the last year that fashion and style has evolved into a comfortable, practical form while we stay home and stay safe. However, for many of us, the “comfy” look can feel frumpy, and unstylish, so in this blog I wanted to share with you a few ways to make your comfy clothes feel & look great!

Go for colour!

Often the first thing I recommend to any of my personal styling clients is the importance of colour, and there is never a more important time to consider colour than when you are looking at your comfy wardrobe. While remaining comfortable, you want to feel put together, and a splash of colour really can help to bring through your personal style. Whether it’s a bright hoodie, or a colourful headband, bring some colour to your comfy wardrobe to feel more stylish.

Bring in texture

Something I find important about comfortable clothing is the textures. From textured velvets to wool, the textures you can find in your clothing will not only add an extra layer of comfort, but also work really well in adding a little style to your look. Velvet, for example, can look fantastic when on a video thanks to the different ways it picks up the light. Find some great textures & fabrics to add to your wardrobe and upgrade your comfy style.

 Add a blazer!

If you want to upgrade your athleisure look in a flash, add a blazer! The added layer works beautifully over many different casual looks – from over a hoodie and jeans, to upgrading your workout top if you need to jump on a video call. I recommend having a few different styles of blazer in your wardrobe, a formal muted blazer, a fun piece that showcases your personality, and a thicker (perhaps wool) blazer for colder days.

Indulge in high quality comfortwear

While you may feel that the classic active wear you want to wear to work out in can be a budget piece, I highly recommend investing in some key comfy pieces that will last a lifetime. When you invest in a high-quality piece, you instantly feel more put together. This isn’t to say you have to spend thousands on a designer item, but looking for something that isn’t fast-fashion priced will mean your piece will last longer, and feel a better quality too. Knitwear is one category I recommend investing in and you can find some stunning items from the high street that are built to last and look unique. I also recommend getting a few “casual” pieces that can also transform into work-ready items like a matching set.

Embrace comfort

My final tip is to embrace that many of us are having to deal with a huge amount right now, from looking after the kids, living through a rollercoaster of changes, and our lives genuinely changing almost every day, you should give yourself the permission to embrace the comforts in your every day life. Whether that’s giving yourself time to yourself, or living in your favourite snuggly jumper and yoga pants, giving yourself the permission to be comfortable is just one way to help build your wellbeing during these trying times.

If you would like some advice to upgrade your comfort wear, or want some advice on how to create a wardrobe that is stress-free, I’d love to chat.

PERSONAL STYLIST TIPS: HOW TO LOOK AND FEEL CONFIDENT, FROM THE WAIST UP

PERSONAL STYLIST TIPS: HOW TO LOOK AND FEEL CONFIDENT, FROM THE WAIST UP

With the recent announcement meaning many of us will be continuing to work from home for a while yet, I wanted to share some more tips to help people look and feel their best for the online meetings we will continue to be hosting!

Brighten up your mindset with some colour

Winter is often a time of year when many of us feel quite grey and perhaps even a little moody. For those of us without the joyous snow, it has been rainy and cold which means plenty of layers and perhaps our summery florals & colours are impatiently waiting to be pulled out for summer. My thoughts on winter are that this is the time of year that we most need colour in our wardrobe, and I feel this couldn’t be more needed than while we are staying at home. With an addition of colour to your outfit you will start to feel more uplifted, and they will also help you stand out when on a large online meeting!

You’ll want to know the best colours for your skin tone but a few ideas I can suggest for online meetings are pinks, blues, oranges, and bright yellows – they stand out really well on camera.

You could even go for a really bright and fun pattern like this jumper from House of Sunny, which will definitely perk you and your fellow online meeting attendees’ up!

Boost your confidence with a touch of make-up

Working from home can feel like bliss for those of us who had to get up hours in advance of starting work to not only get the kids ready and commute to the office, but also for the extra time-savings of no need for make-up. However, make-up can be a wonderful confidence and mood-booster. Whether it’s a colourful lipstick, or a dash of eyeliner, or even just a sweep of mascara, they can go a long way to helping boost your mood and help you look put together if you are asked for a surprise online meeting that you thought would be just a telephone call!

Go for an easy to apply, long-lasting lipstick in a shade that works for you, or a water-proof mascara that can survive the rain if you nip outside for a breath of fresh air on a walk or jog during the day.

Add an accessory

My final tip for boosting your confidence from the waist up is to add a favourite accessory to your outfit. Something that has sparkle, a lovely memory, or feels special to you. From a colourful silk scarf, to a fun pair of earrings, you can bring an accessory to your outfit quickly and easily to upgrade your casual work from home look to a professional business meeting outfit.

If you are feeling a little uninspired or overwhelmed on how to feel more confident when you attend online meetings or events, then I’d love to invite you to join Mel Byron and me for our “Confidence and Style from the Waist Up” webinar on 18th January where we will help you elevate your look and learn how to speak with professionalism & confidence.

PERSONAL STYLING TIPS FOR ENTREPRENEURS - WHAT TO WEAR FOR A BRANDING PHOTOSHOOT

As the world begins to re-open, and countless entrepreneurs are starting up new fantastic businesses, or wanting to rebrand and announce their business reopening, there are lots of people coming to me asking for advice on what to wear at their business photoshoot.

Photos are a pathway into getting people to notice you for all the right reasons. I know the importance of photography, particularly for my business, as my service is so personal, I want people to trust, like, and get to know me just by seeing my business images. With just a few correct selections, your business photos can convey the perfect message to your customers!

Here are just a few of my tips that I share with my clients in advance of their business photoshoot.

1) Define the message you want to give through your image and choose outfits and colours that'll help you express the right message. If you haven’t read it already, you can read my article on How Colours Affect your Mood, which can be a really useful piece to help when you are deciding on which colours convey your business in the best way. It’s incredible that a colour can instantly make someone feel a certain way, so if you haven’t gone through the process with a branding expert in terms of the right colours for your business logo, or just haven’t got there yet, then the colours you choose to wear in your business photos can make a huge difference, and should reflect your business in the best way.

2) Define your target audience. Understanding who are you talking to will have an influence in your image and looks choices. When you have a branding exercise, knowing your perfect clients is essential to your entire business. Who are your perfect clients? What do they expect from someone delivering your service or product? How do you want to be perceived by them? When you know your customer avatar, you will be able to attract them to you with the right outfit choices and image options through your photos.

For example, if you are a business coach working with women in corporate jobs, you may dress in a more formal pencil dress with a colourful necklace to show that you are professional, but with personality. On the other hand, if you are a make-up artist, you will want to show colour and flair, to show you know the current trends and how to work them. These are simple considerations you can have when thinking about the perfect outfit and styling to choose for your business photoshoot.

3) Enhance your personality. Remember, your personality is a unique selling point and can help you stand out, so always express it through your style. So, if you are a bright, bubbly, and excited person, let that show through the outfits you wear. If you are a reserved, professional, then you can choose more muted tones.

4) Wear colour shades that work best for you and your features. Although you may be overwhelmed right now with all the options of what to wear to get the best results, the most important thing I believe on top of all of this, is to make your feel confident and shine brightly. The way to do this best, is by choosing the colour shades that work best for you.

If you are feeling overwhelmed with the thought of your upcoming business photoshoot, or perhaps you have a team photoshoot coming up and want your business to be reflected appropriately, and want to organise a group session to help get everyone ready, then please do get in touch. I am always so delighted when I can help my clients feel their best, look fantastic, and show their business in the best light through their photographs. Besides, you’re investing in your business with a professional photographer, so you should invest in yourself to make sure the photos look the best they can!

TIPS FOR WEARING YOUR FACE MASK WITH STYLE

Perhaps not everyone is wearing a face mask each and every day, but they have become an essential item to wear. However, with these safety measures that are keeping us all safe and allowing us to finally get out to the office, to shops, and to see friends at a safe distance, I have heard that people are struggling with certain aspects.

Here are my top tips to help you wear your face mask, without having the issues I have heard my clients share with me.

Make-up tips when wearing a face mask:

1. Focus on your eyes. As wearing lipstick is pretty useless when wearing a face mask as it can smudge, or people just aren’t going to see it, now is a great time to bring focus onto our eyes.

2. Use fun colours to help bring some joy into your and other people’s days, by showing off your personality through your eye make-up!

3.  Use concealer to help cover any redness or dark circles[Stefania 1] , so that your eyes can remain the focus of your face, whilst making you feel your most confident.  

Tips for choosing your face mask:

1.  Choose a mask in one of your best colours. What colours go best with your personality, your skin tone, your eye colour, and your wardrobe? With so many face mask options out there, you can be spoiled for choice, so make sure it is working for you.

2. Make your face mask a part of your accessories. Sequins, patterns, different shapes – these are all elements that are now being added to face masks by designers, so you really can have fun with your face mask, and make it a real accessory.

3. Consider eco-friendly, and washable options. There are some great designers out there who are giving back through the sale of their face masks – which can be a great way to give back to the community, whilst also caring for one another through wearing this essential safety item.

Where to buy your eco-friendly and washable face masks, in the UK:

To help you find some more fun, colourful, and eco-friendly face masks here are a list of shops I have found.

Pucker Masks

These colourful masks are all created by UK seamstresses who have been out of work due to Covid and are paid a living wage. They also have an adjustable nose bridge and a pocket for a filter, should you wish to add one. Added onto this, they also give 25% of their profits to charity.

NotJustClothing

This UK brand is offering a truly bespoke experience with customisable face masks. You can have a UK tube station, a word, or initials added to these minimal face masks. They are also made in the UK, are carbon neutral, with 50% of their profits from their face masks (and their t-shirts) going to Masks for NHS Heroes.

Isabel Manns

This UK-based womenswear company create their face masks, as well as all of their clothes, with fabric cut to minimise waste. Each of their face masks are reversible, and profits from their sale goes to the NHS. With an incredible range of patterns and colours, you really can let your personality shine with these masks.

Migrate Art

The charity, based in the UK, have created a range of reversible, reusable, and washable face masks in collaboration with 10 artists. They have a campaign called #masksformeals which has been set up so that 100% of the profits from sales of their masks will go to Refugee Community Kitchen to help them feed the homeless in the UK.

During these uncertain times, it can be worrying to consider what to do next, and you are not alone. I hope with these tips, you will feel more confident prior to your next shopping trip, and will have a face mask that truly reflects your personality. If you would like assistance with a personal shopper who can maximise your time, and make your experience less stressful, then please get in touch.

SHOPPING TIPS - TOP INVESTMENT PIECES TO BUY TO RENEW YOUR (LOCKDOWN) LOOKS

Although the lockdown has meant some essential shops will be opening, I wanted to share with you some investment pieces you can add to your wardrobe to help renew your looks for work and play!

Some tips for investing in accessories and clothing

Investing in items such as jewellery can be an incredibly rewarding experience. Not only does it means you have a cherished item in your wardrobe that you’ll love wearing, but you will have a piece that lasts the test of time.

I truly believe in eco-fashion, and with investment clothing pieces and jewellery, you will know that the items you spend slightly more on, will last throughout your life. They quality of the items I recommend below, will be that of pieces that you will cherish and lovingly care for, so when you do invest in them, I highly recommend ensuring you know the care requirements such as cleaning and adjustments if in future you need anything tailored or changed according to your lifestyle or body changes. I do recommend that pieces you adore that you want to fit you excellently can benefit from having a tailor work on them so they fit you perfectly.

Headbands

I have recently shared some tips for online meetings, which included my love of hair accessories to help totally transform your look, especially if you are busily looking after even more tasks each day during lockdown!

Colourful headbands such as these from Etsy designer LollyKiks, are a fabulous and easy option. They instantly add colour to your outfit and cover up that hairstyle that may be in need of the hairdresser! They are very budget friendly, and work for an array of hairstyles as they have the elasticated bottom to help keep it in place.

For a more classical style, Alice bands are another alternative way to transform your look, and are perfect for shorter hairstyles as they do not scrunch up your hair. I love this fabulously colourful and unique Alice band from Orelia, and it is available in an emerald green style with a tiger (!) or a more delicate option of pink with flowers.

If you prefer something without a pattern, I found this beautiful gold headband which has an added “knot” at the top to add definition. It is in a faux leather so is vegan friendly, and really adds a touch of glam to your hairstyle!

How to use colourful scarves to transform a look

Scarves are a fabulous way to add colour, personality, and definition to an outfit and can totally transform something that feels monochromatic. Now, I love the monochromatic style, especially for professional outfits, but when you add a scarf you can then add a touch of personality to the look with something that perfectly fits in your handbag (or even your back pocket!). You can transform a look with the same scarf but styled in countless ways, so have a play with the different options and have some fun!

One option for a scarf is the stunning Dolce and Gabbana silk scarf, which is an investment that you will cherish and will stand the test of time in terms of style. If you are someone who loves floral patterns and it works with your personal brand, it can definitely be an item to invest in for your wardrobe.

A shawl can be another option within your scarf collection, and can transform your outfit, especially this piece by Missoni which has fringes and colour! It is another high quality designer investment piece, but if you are looking for an item that can work to help bring some personality to any outfits, or if you are someone who wants to add colour without feeling committed to an entire outfit, I highly recommend a shawl such as this.

However, if you have a moderate budget for investing in scarves, you can invest in colourful items that work. This silk scarf which has been created using a design by 17th Century Japanese artist, Katsushika Hokusai. For a colourful floral silk scarf option, you could invest in this beautiful yellow number by Powder.

Colourful or detailed at collar tops

Tops can be accessories too, and there is nothing quite like a simple shirt with a touch of flair at the collar. Many brands have made fun collar accessories you can add to your shirts, or you can invest in the stylish top from the beginning and let your personality shine with your collar.

Starting with an investment item by designer Givenchy is this beautiful pussy bow blouse which is a simple black and white with the drama truly being shown by the collar detail. This shirt can be transformed depending on how you tie the bow, or how you style it. Try with jeans for a smart-casual style, or make it super professional with a blazer and work trousers.

For a more budget-friendly option, designer Kith and Kin have created this beautiful blouse which is perfectly simple with a touch of fun at the collar (and the cuffs) with a gorgeous design to let the blouse have some accents, without feeling overwhelming.

For even more fun, why not try out a quirky colourful shirt that will really add some personality and joy to your outfit? I love this Mariana Deri blouse which is a new fun take on a classic polka dot – isn’t it just sheer fun?

Top Investment Pieces for your Wardrobe - Earrings

Earrings can transform a look and can help to add a little sparkle or flair to your outfit in a flash. When you invest in a beautiful pair of earrings, and look after them, they can be a piece that you go back to for years to come.

For a little colour with a professional edge, you can try these beautiful hand-crafted earrings by Jennifer Behr with Swarovski crystals and glass pearls with a drop silhouette. There are also these beautiful colourful drop-earrings by Magpie Rose. This style of earrings work perfectly to transform your busy Mum white tee to a professional look, just wearing these earrings! They can also work beautifully with a classic monochromatic look, such as a black suit, slip dress, or polo neck.  I recommend colourful earrings like these if you want to add a touch of colour to your wardrobe, too.

I recently fell in love with Italian brand, Nali, which have excellent on-trend jewellery at very reasonable prices, like these colourful drop earrings at just 16euro! Such a steal and they are an easy way to try out new trends before finding which ones you truly want to invest in and keep forever. Nali sell online, as well as in stores such as TK Maxx and some independent stores, so you can try them before you buy them too.

For a more abstract or original look, these unique, 14k gold plated drop earrings by Pamela Love are amazing! The colours, shapes, and mismatched style are incredibly popular at the moment, and I think work really well for people who are more unique in their style choices. If you want to show off your personal flair, then earrings that are mismatched can be a great go-to. These are quite long earrings so may suit shirts that are more v-neck, to elongate your neck.

To try out the asymmetrical look, you can find this style on a tighter budget to test out the look, as it can feel strange to wear two different looking earrings if you are used to more traditional styling. this pair by Liars & Lovers are budget friendly and have some fun colours to bring some personality to your outfit.

Investing in necklaces for your wardrobe

My final investment pieces you can add to your wardrobe is necklaces – these are an accessory many of us may already have in our wardrobe and can help to make a simple look be elevated.

Colourful necklaces are a great investment to add to your wardrobe, as with the earrings above, they can go a long way to transform how your outfit looks without having to completely change – speed is of the essence, especially during lockdown! When you invest in a beautiful necklace, you will want to take into account the colours that work best for your skintone and your current wardrobe. From a blue necklace in 18k gold, to a pearl and pastel pink statement – you will want to make sure you find a colourful necklace that works for you. 

For even more of a statement, you can try the statement chain look which requires a more adventurous personal brand. This really is a statement, but one I love the look of when styled correctly. The great thing about these chains is that they not only make a huge statement for your outfit, but can mean the rest of your look can remain minimal – if you want it to, keeping your outfit choices simple, with just the jewellery to add your personal styling. Starting simple, you can try a gold or silver chain, which can be an easy first step into this trend, or for a more budget-friendly alternative Nali, have this stunning large chain necklace in beautiful pink tones at a very reasonable price. There is also this beautiful dual chain necklace by & Other Stories which is a more delicate but still on trend look.

No matter what trends are “hot right now” your investment pieces should be ones that you adore, especially when they have a higher price tag. You should consider the care they require to make sure they last, and that they work with your current wardrobe so you can get pleasure from wearing them.

I am here to help should you want to have assistance with how to create a personal style that you love, that works for you, and can help to keep you feeling confident during and after lockdown. To arrange an online personal styling session, please do get in touch.