HOW CAN MY STORE ATTRACT MORE CUSTOMERS? HOST A STYLING EVENT!

In the competitive world of fashion retail, attracting and retaining customers is a constant challenge. As a store or fashion house, you may be wondering how to stand out and bring more foot traffic to your store. One highly effective strategy? Host a styling event!

At One Of A Style, our Style and Fashion Events are all about adding a stylish edge to your business activities. We understand that in the fashion industry, creating memorable experiences is just as important as the clothes you sell. Hosting a styling event can do wonders for your brand—drawing in new customers, engaging with your community, and showcasing your products in a dynamic and personalised way.

Pic taken during an event hosted at Theory flagship store in Regent Street, London

Why Host a Styling Event?

Fashion styling events offer a unique opportunity to connect with your customers on a deeper level. Unlike traditional sales tactics, these events provide an interactive and engaging experience that can leave a lasting impression. Here’s how a styling event can benefit your store:

• Attract New Customers: A well-promoted event can draw in shoppers who may not have visited your store before. It’s an excellent way to introduce your brand to a wider audience.

• Enhance Customer Loyalty: By offering personalised styling advice and exclusive experiences, you can build stronger relationships with your existing customers, encouraging repeat visits.

• Increase Sales: Styling events often lead to increased sales, as customers are more likely to purchase items that have been personally recommended by a stylist or that they’ve seen styled in new, exciting ways.

• Showcase Your Expertise: Hosting a styling event positions your store as a fashion authority, setting you apart from competitors and building trust with your clientele.

Tips for Hosting a Successful Styling Event

1. Define Your Event’s Purpose Start by deciding what you want to achieve with your styling event. Are you launching a new collection, celebrating a store anniversary, or simply looking to increase foot traffic? Defining your event’s purpose will guide your planning and help you measure its success.

2. Choose the Right Format There are many ways to host a styling event, from intimate one-on-one consultations to larger group workshops. Some ideas include:

• Style Talks: Invite a professional stylist to give a talk on current trends, how to dress for different body shapes, or how to create a capsule wardrobe.

• Private Style Consultations: Offer your customers the chance to book a personalised session with a stylist, where they can receive tailored advice and try on outfits recommended just for them.

• In-Store Fashion Shows: Showcase your latest collection with a live fashion show, allowing customers to see how your pieces look when styled and worn.

• Colour Analysis Sessions: Educate your customers on how to choose the right colours for their skin tone, which can lead to more informed purchasing decisions.

3. Create a Memorable Experience The success of your event hinges on the experience you provide. Consider the atmosphere—think about lighting, music, and refreshments. Offer perks like exclusive discounts for attendees, complimentary styling services, or even a small gift with purchase. Make the event feel special and attendees will be more likely to remember and return.

But also collaborating with a professional stylist or fashion expert can add credibility to your event and provide valuable insights for your attendees. At One Of A Style, we’ve worked with renowned brands in different industries, from clothing to jewellery, like Pomellato, Fabiana Filippi, Marella, Giovanni Raspini and more, bringing expert-led styling sessions to life. And we’re always happy to create more collaborations opportunities, which could also include hairstyling, beauty and make-up, fashion accessories.

Ready to Host Your Own Event?

At One Of A Style, we’re here to help you create unforgettable fashion events that not only draw customers into your store but also leave them feeling inspired and connected to your brand. Whether you’re interested in a chic in-store event, a dynamic style workshop, or a private style consultation, we can tailor the experience to meet your needs and goals.

Picture taken during an event hosted at Theory flagship store in Regent Street, London

Pic taken during an event hosted at Theory flagship store in Regent Street, London

Our notable collaborations and partnerships with brands like Pinko, Swarovski, Alice+Olivia, and Hobbs London, speak to the level of expertise and professionalism we bring to every event. We’re dedicated to redefining corporate style and elevating your brand through fashion.

Ready to enhance your in-store experience? Contact us today to schedule a style consultation tailored to your store or shopping centre. Let’s work together to create a stylish event that your customers will remember—and that will keep them coming back for more.