HOW TO USE BRANDING APPS TO GROW YOUR SMALL BUSINESS

Most entrepreneurs are always on the lookout for ways to save time. Running a business can be challenging. There’s a lot to do, and it can be hard to juggle all your tasks. But, luckily, there are loads of apps around to make life easier. 

From managing content to creating invoices, there are plenty of tools to help. And, branding is no exception. If you’re looking for ways to work on branding your business, here are some of our favorite apps - keep reading to find out more!

Content Management 

Small businesses often rely on content to get their brand message out there. If you want to make this process as efficient as possible, using content management apps are essential. 

For example, a blog management tool like Wordpress can be helpful in drafting posts, as well as getting key insights into SEO and readability. Or, if you use email marketing to send out content, Mailchimp gives you the power to create and manage campaigns very easily. 

Visual Content 

One of the most important aspects of branding is visual content. However, research shows that. For nearly a quarter of content marketers, designing visual content is their biggest challenge. 

This doesn’t necessarily need to be the case. Luckily for businesses, there are now lots of apps available to create professional graphics, images, and videos. These can be used to improve engagement in social media posts, blogs, emails, and more. 

There’s plenty of choice when it comes to tools. One of the most versatile is Canva, which has a range of features. Alternatively, tools like Adobe Lightroom are great for editing images. 

If you use social media to publish posts and find new readers, you can download apps from the different platforms to do this. Alternatively, to manage your social media content in one place, apps such as Hootsuite provide tools to manage profiles and drive results. 

Logo Design  

Never underestimate the importance of a professional logo. This is crucial in your branding efforts, as it’s your logo that will reinforce your brand identity and ensure your business is instantly recognizable to your customer base in the future. 

For businesses that don’t have a logo or need to give their current one a revamp, there are lots of tools available to create one. Apps like LogoCreator are ideal for creating logos that can be used on your website, social media, blog, and other platforms. 

Podcasting Tools

Podcasting is known to be one of the most effective marketing tools. They are more popular than ever, and they are an amazing way to showcase your brand and expertise. 

When using podcasting as part of your branding strategy, no doubt, you’ll be looking for the best tools. Tools like Anchor can help you make recordings and other audio clips, including voice clips, which can then be shared instantly with your audience. 

Analytics Tools 

For any business owner trying to track the success of branding efforts, there’s a multitude of tools available to help with this. 

One of the most commonly used is Google Analytics, which has features like tracking visitors to your website and generating marketing reports. 

For entrepreneurs trying to grow a small business, maximizing efficiency and productivity are key to success. Apps are a fantastic way to streamline processes and simplify the everyday running of your business whilst maintaining strong customer service. 

If you’re looking for the best options, the tools we have listed are all awesome for saving time and cutting costs, yet staying professional. This gives you the freedom to work on growing your business and boosting sales.