CASE STUDY – PERSONAL STYLING SESSIONS AND PHOTOSHOOTS FOR BUSINESSWOMEN -HUELAN TRACY CHAU
We had the amazing opportunity once again to assist local businesswomen to create a fully styled business portrait in London, and I wanted to share with you some insights into how I helped reflexologist and therapist, HueLan Tracy Chau.
When she first booked her session, she was sent a full questionnaire, in which I was able to request certain details to help me suggest styling options for her photoshoot, this included requesting her logo, her current favourite styles and colours for clothing, as well as what message she wanted to convey to her clients through her photos.
After receiving her logo, I saw how vibrant and bright it was and to use these dominant colours used throughout her website and logo to help show-off her brand through her styling. The colours she had were magenta, yellow, and light blue, and, by knowing her complexion from having her photo, I suggested that a blue blazer with a white top beneath would be perfect. This is because blue is a colour that evokes trust in people, and her business needs to showcase that she is a trustworthy person from the offset. At the same time she needed to look approachable and professional, which is why I suggested the blue be in her blazer, and her white would be the more relaxed tone within the portrait.
A blazer enabled her to show-off her professionalism, without feeling too formal, with the option to have more casual options such as jersey or wrapped-sleeved blazers which would create a more relaxed look. The blue, I suggested, could be one of two options – either to go for a more sober/serious style and opt for a dark blue; or to use a brighter/lighter shade to be more friendly or empowering, and I left this part up to HueLan Tracy to decide for – it’s always good to have little bits of your own thought process in these sessions to feel most comfortable!
I also suggested a few blazers and tops that would work in her colouring and with a relaxed yet professional style that she could invest in for the shoot.
We didn’t want anything to be too baggy on her, so we used rather more fitted shapes, due to her proportions, and we kept with plain colours so she could stand out in her photo, rather than the clothes taking stage.
After receiving these ideas and fashion advice, HueLan came to a professional photoshoot and met with me prior to the photographer for support in the styling of her outfit and we had a mini-makeup session, in which I helped her understand the best make up for her Deep Winter colouring.
Here is the final look:
It’s always such a pleasure to be able to assist people in business to feel more confident before their headshots. These images are often showcased around multiple locations, not just their own website and Social Media, but when interviews are requested and in other areas of their business life, so they truly need to feel confident and know that the image they are showing to the world really reflects them and their brand.
If you are looking for a little extra support in making sure you reflect your company in the right light prior to a photo session, or would like more in-depth support with styling, please do get in touch.